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Weasler Engineering Celebrates 75 Years of Innovation

WEST BEND, Wis. — Weasler Engineering, part of CentroMotion and a global leader in agricultural driveline solutions, proudly marks its 75th anniversary, celebrating a legacy built on expertise, innovation, reliability and an unwavering commitment to customer experience. From modest beginnings in 1951 with only seven employees, Weasler Engineering has expanded to include global manufacturing sites, transforming the agricultural landscape with cutting-edge driveline technologies that power productivity and sustainability across farms worldwide. 

“This milestone is more than a celebration of our history, it’s a testament to the people, partners and customers who have driven our success,” said Carl Beckwith, CEO, CentroMotion. “For the past 75 years, Weasler has combined deep technical expertise with a passion for innovation to meet the evolving needs of agriculture. That commitment is unwavering.” 

Remaining steadfast in its mission to deliver solutions that farmers and OEMs can trust, Weasler Engineering has pioneered advancements in driveline systems, continuously raising the bar in performance, safety and efficiency. The culmination of a dream by Anthony V. Weasler, who first formed his power transmission manufacturing company in a small building in Kewaskum, WI (USA), Weasler’s global presence efficiently and effectively serves customers and boosts supply chain resilience. 

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Evolution of Beef Cattle Farming

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The Clear Conversations podcast took to the road for a special episode recorded in Nashville during CattleCon, bringing listeners straight into the heart of the cattle industry. Host Tracy Sellers welcomed rancher Steve Wooten of Beatty Canyon Ranch in Colorado for a wide-ranging discussion that blended family history and sustainability, particularly as it relates to the future of beef production.

Sustainability emerged as a central theme of the conversation, a word that Wooten acknowledges can mean very different things depending on who you ask. For him, sustainability starts with the soil. Healthy soil produces healthy grass, which supports efficient cattle capable of producing year after year with minimal external inputs. It’s an approach that equally considers vegetation, animal efficiency, and long-term profitability.

That philosophy aligned naturally with Wooten’s involvement in the U.S. Roundtable for Sustainable Beef, where he served as a representative for the Colorado Cattlemen’s Association. The roundtable brings together the entire beef supply chain—from producers to retailers—along with universities, NGOs, and allied industries. Its goal is not regulation, Wooten emphasized, but collaboration, shared learning, and continuous improvement.