The Ontario Produce Marketing Association (OPMA) is offering turn-key, pop-up farmers’ market events to encourage the purchase and consumption of Ontario produce and other local foods through sampling. A team of trained brand ambassadors will engage with the public outside of a select retail banner targeting customers at the point of purchase and directly impacting sales.
This program allows companies to sample and test new or existing products in key markets for a fraction of the cost.
The event will be fun, eye-catching and will provide a greater ROI than an in-store sampling program alone. It is executed by a team of experienced marketing professionals and well-trained brand ambassadors – all food handling certified.
From working with the participating stores and category managers, ensuring the product is in stock before events, and following up with post-visit reports, OPMA can offer a seamless program to members and interested commodity groups looking to maximize their marketing dollars.
Source : The Grower