Home   News

Genesus Global Market Report Canada April 2024

The 2024 Canadian industry outlook is looking more positive for profitability each week. The projected profits by month for the 2024 calendar year currently show highs of $90+ a hog through the summer months and projected losses at the end of the year that are low. The Canada pork industry like the USA has been beaten and battered over the last number of years, a year of largely sustained profitability is beyond necessary. After a reduction of the overall pig herd across Canada it was inevitable that profitability would return but it sure has taken a long time. It is unfortunate that for our industry to be profitable we have to lose for sustained periods or for some producers just go out of business altogether. As an industry it would be logical to look at different ways for sustainable business to exist going forward rather than repeating the same cycle. Producing better tasting pork that will result in us not continuously losing market share when all consumer studies show that taste is the primary reason for consumers buying a product. Rather than getting caught up on irrelevant details about what some consumer study says is important like having grass fed pigs we need to focus on what matters. Taste. As an industry it’s not complicated at all – produce better tasting pork on a mass scale is one way to a more sustainable business.

Click here to see more...

Trending Video

Protect Freedom to Operate | Pork Cares Farm Impact Report

Video: Protect Freedom to Operate | Pork Cares Farm Impact Report

Why Should Pork Producers Care? In a world increasingly focused on sustainability, discover how the National Pork Board's Pork Cares Farm Impact Report program aims to build public trust in U.S. pork and safeguard long-term freedom to operation for our farms and businesses.

Join Jill Brokaw, a third-generation pig farmer and staff member at the National Pork Board, as she dives into the critical reasons why the U.S. pork industry needs to engage in global conversations about meat consumption and environmental impacts by staying rooted in our We Care Ethical Principles.

What You'll Learn This video provides information on the Pork Checkoff-funded initiative, the Pork Cares Farm Impact Report. Learn how this program can open the door to financial incentives, technical support and strengthen partnerships with retailers.

Benefits of the Pork Cares Farm Impact Report - Identify Efficiencies and Opportunities: Get a snapshot of your on-farm practices in a concise, clear report.

- Strengthen Your Business & Reputation: Your custom, professional report will enhance your operation’s image with packer and partners for future success.

- Increase ROI: Professional technicians will provide analysis of your data and work with you to identify practices that will help reduce operating costs and drive ROI.

- Proactivity: Demonstrate our industry’s sustainability commitment with verified metrics and prove how we take care of people, pigs and the planet.

Getting Started Ready to take the first step? Get started in 30 seconds. Scan the QR code displayed on the video or visit and complete the form.

Takeaway Your custom, professional report will enhance your pork operation's image with packer and retail partners showing your hard work and your readiness to do more with the right resources.