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Global Roundtable For Sustainable Beef Announces Sustainability Goals

The Global Roundtable for Sustainable Beef (GRSB) has announced the launch of its global sustainability goals.

GRSB’s mission is to ensure that sustainable beef can remain part of an important global supply chain.

The goals are:

Climate: Reduce the net global warming impact of beef by 30%
Land Use: Ensure the beef value chain is a net positive contributor to nature
Animal Health and Welfare: Provide cattle with an environment in which they can thrive, achieved through increased adoption of best practices

The Global Roundtable for Sustainable Beef is a worldwide network of the people and organizations powering progress in sustainable beef.

In the US and Canada, GRSB’s members include the Canadian Cattlemen’s Association, Cargill, and JBS.

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Syngenta Ag Stories - Reanna Hagel, Channel Marketing Manager

Video: Syngenta Ag Stories - Reanna Hagel, Channel Marketing Manager

Growing up on a cow-calf operation and small feedlot near Lumby, BC, Reanna learned agriculture the hands-on way with her sister on the family farm. Today, as Channel Marketing Manager for Syngenta Canada, what Reanna loves most about her work is simple: the customer is always at the centre. Whether that's a grower or a channel partner, she understands them on a personal level - because she's the daughter of one. But for Reanna, supporting ag doesn't stop at her job. She volunteers with local 4-H clubs, lends a hand to her farming neighbours, and is raising her own kids to understand and respect the land. Her advice to the next generation? "It's an amazing time to be in the industry - it's going to look completely different in 20 years. To be part of the evolution is very exciting."