Global Roundtable For Sustainable Beef Announces Sustainability Goals

Jul 13, 2021

The Global Roundtable for Sustainable Beef (GRSB) has announced the launch of its global sustainability goals.

GRSB’s mission is to ensure that sustainable beef can remain part of an important global supply chain.

The goals are:

Climate: Reduce the net global warming impact of beef by 30%
Land Use: Ensure the beef value chain is a net positive contributor to nature
Animal Health and Welfare: Provide cattle with an environment in which they can thrive, achieved through increased adoption of best practices

The Global Roundtable for Sustainable Beef is a worldwide network of the people and organizations powering progress in sustainable beef.

In the US and Canada, GRSB’s members include the Canadian Cattlemen’s Association, Cargill, and JBS.

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Video: Evolution of Beef Cattle Farming

The Clear Conversations podcast took to the road for a special episode recorded in Nashville during CattleCon, bringing listeners straight into the heart of the cattle industry. Host Tracy Sellers welcomed rancher Steve Wooten of Beatty Canyon Ranch in Colorado for a wide-ranging discussion that blended family history and sustainability, particularly as it relates to the future of beef production.

Sustainability emerged as a central theme of the conversation, a word that Wooten acknowledges can mean very different things depending on who you ask. For him, sustainability starts with the soil. Healthy soil produces healthy grass, which supports efficient cattle capable of producing year after year with minimal external inputs. It’s an approach that equally considers vegetation, animal efficiency, and long-term profitability.

That philosophy aligned naturally with Wooten’s involvement in the U.S. Roundtable for Sustainable Beef, where he served as a representative for the Colorado Cattlemen’s Association. The roundtable brings together the entire beef supply chain—from producers to retailers—along with universities, NGOs, and allied industries. Its goal is not regulation, Wooten emphasized, but collaboration, shared learning, and continuous improvement.