The Global Roundtable for Sustainable Beef (GRSB) has announced the launch of its global sustainability goals.
GRSB’s mission is to ensure that sustainable beef can remain part of an important global supply chain.
The goals are:
Climate: Reduce the net global warming impact of beef by 30%
Land Use: Ensure the beef value chain is a net positive contributor to nature
Animal Health and Welfare: Provide cattle with an environment in which they can thrive, achieved through increased adoption of best practices
The Global Roundtable for Sustainable Beef is a worldwide network of the people and organizations powering progress in sustainable beef.
In the US and Canada, GRSB’s members include the Canadian Cattlemen’s Association, Cargill, and JBS.
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