Canada's agricultural sector is a trusted global leader in safe, nutritious, and sustainable food. The Government is committed to helping the sector meet its potential to be an even stronger economic engine for the Canadian economy and sets an ambitious target to grow agri-food exports.
Member of Parliament Peter Fragiskatos (London North Centre), on behalf of Minister of Agriculture and Agri-Food Lawrence MacAulay, today announced an investment of up to $265,375 to help Mushrooms Canada promote and educate Canadian consumers on the nutritional benefits of fresh mushrooms, as well as to conduct a market development assessment of the Japanese market.
Mushrooms Canada's Blend and Extend campaign promotes incorporating mushrooms in meat dishes to bring another serving of vegetables to the plate, add volume to meals, and extend portions. Mushrooms Canada has partnered with beef producers to promote the campaign.
Source: CISION