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Just 5 Minutes Of Neck Scratches Make Dairy Cows Happier, Calmer

By Shyla Cadogan

 In the dairy industry, keeping calves happy and healthy is important, especially during weaning. New research shows that a little human interaction can do the trick — particularly if it means a nice neck-scratching for the young cows.

Scientists from the University of Florida might be a welcome, cost-effective discovery for farmers. Their new study shows that socialization with other calves and humans, even if only for five minutes, can improve their well-being.

“Calves are active and seek stimulation following milk-feeding, so providing more things to do, like brushing, may calm calves, reducing sucking behaviors after feeding and increasing rest,” says Emily K. Miller-Cushon, PhD, of the University of Florida Department of Animal Sciences, in a statement.

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How to Capture the $80 Million Ground Pork Opportunity | 2026 Retail Trends

Video: How to Capture the $80 Million Ground Pork Opportunity | 2026 Retail Trends

Meat is having a moment, and ground pork is perfectly positioned to help you capture new category growth.

In this business intelligence deep-dive, National Pork Board experts Bailey Morrell and Rick Smith break down the latest consumer behaviors, retail trends, and an $80 million incremental retail opportunity in ground pork.

Watch to learn how expanding your ground pork offerings, utilizing proper fat-lean ratio labeling, and building a dedicated "grinds set" can attract Gen Z and Millennial shoppers while driving "center of the plate" profitability.

we cover:

• Insights from the 2026 Power of Meat presentation.

• Why ground pork is the "gateway meat" for younger, high-value shoppers.

• How adding just two new ground pork SKUs can drive incremental sales.

• Actionable merchandising strategies, including the right fat-lean ratios for specific recipes.