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Just 5 Minutes Of Neck Scratches Make Dairy Cows Happier, Calmer

By Shyla Cadogan

 In the dairy industry, keeping calves happy and healthy is important, especially during weaning. New research shows that a little human interaction can do the trick — particularly if it means a nice neck-scratching for the young cows.

Scientists from the University of Florida might be a welcome, cost-effective discovery for farmers. Their new study shows that socialization with other calves and humans, even if only for five minutes, can improve their well-being.

“Calves are active and seek stimulation following milk-feeding, so providing more things to do, like brushing, may calm calves, reducing sucking behaviors after feeding and increasing rest,” says Emily K. Miller-Cushon, PhD, of the University of Florida Department of Animal Sciences, in a statement.

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CEOs of the Industry – International Edition Michael Agerley | Partner, IQinAbox

Video: CEOs of the Industry – International Edition Michael Agerley | Partner, IQinAbox

In this CEOs of the Industry – International Edition, we sit down with Michael Agerley, Partner at IQinAbox, to explore how data is reshaping the future of pig production.

After more than 20 years as a veterinarian, Michael shares his unique perspective on the shift from hands-on animal care to data-driven decision making across the pork value chain.

We dive into:

• How better data is improving real on-farm decisions

• The biggest opportunities still untapped in pig production

• How Europe is leading (and where it’s still lagging) in tech adoption

• The role of AI and smart systems in the next 5–10 years

• Why trust, leadership, and practical application matter more than ever

This conversation bridges veterinary insight, technology, and real-world farming, offering a clear look at where the industry is headed—and what it will take to get there.