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Long Term Goals Set For Beef Industry

The Canadian Beef Industry has set some long term goals focusing in on greenhouse gas and carbon sequestration,
animal health and welfare and land use and bio-diversity.
 
One of the seven national beef organizations involved is the Canadian Roundtable for Sustainable Beef.
 
Anne Wasko, Chair of the CRSB and Past Chair of the Canadian Beef Advisors says they wanted to be pro-active in
setting their own goals rather than having someone from outside of the industry set goals for them as sometimes
happens.
 
"There positive, there clear messaging goals certainly that we can show that we're improving practices,
reducing carbon footprint and enhancing natural environment."
 
She notes they wanted to be pro-active and show the innovation in the beef industry,
 
"We realize they're ambitious goals when somebody starts diving into the specifics, but ambitious goals that we feel
will result in the nation and the industry and solidify our place as part of the climate solution."
 
She says its largely around building that public trust that is so important as we move forward in today's environment."
 
The Canadian Beef Advisors represents the Canadian Cattlemen's Association, the National Cattle Feeders Association,
The Canadian Roundtable for Sustainable Beef, the Beef Cattle Research Council, Canada Beef Inc., the Canadian Meat
Council and the Canadian Beef Breeds Council.
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