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Manitoba Farmer Wellness Program focusing on building awareness

The Manitoba Farmer Wellness Program has shifted its focus from fundraising to building awareness.

The program employs councillors in Steinbach, Winkler, Brandon, and Strathclair. Appointments are available in-person, by telephone or virtually.

CAO Gerry Friesen says the services they offer are specifically tailored to farmers.

"This program provides for six free counselling sessions for individuals. That gives them a little bit more, and I speak from personal experience here. When I was farming and went through a significant down period, being diagnosed with anxiety and depression. Yes, stress lines are good. We have a lot of professionals out there, but the other piece that we found was missing, is that many of these professionals aren't that familiar with agriculture and how unique agriculture is and it takes an understanding to be able to provide that help with an understanding of what the clients are going through."Friesen believes the stigma surrounding mental health is starting to fade.

"There is more awareness that people are more open to talk about it. I know that when I first started talking about my own journey in 2010, there was a lot of hesitation on people's parts to actually engage in that conversation. Through organizations such as Do More Ag, Farm Credit Canada has had a big focus on mental health, and others, that awareness is growing and I've certainly noticed a change in the trend when I speak to groups of people. People are willing to start talking about it even publicly."

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Lallemand Plant Care backs Curling Team Dunstone

Video: Lallemand Plant Care backs Curling Team Dunstone


Lallemand Plant Care is proud to be the exclusive agricultural sponsor of Team Dunstone Curling for the 2025–2026 season. The Winnipeg-based team, ranked #2 in Canada (#4 in the world), kicked off the season with a Grand Slam win at the AJM Masters and is on its way to compete for a spot in the 2026 Milano-Cortina Winter Olympics.

“Team Dunstone is thrilled to partner with Lallemand, a company that shares our passion for excellence and innovation,” says Matt Dunstone. “Their reputation for quality aligns perfectly with our team’s values. Together, we’re excited to build a partnership that connects community, passion, teamwork, and trusted results both on and off the ice.”

This partnership celebrates Canadian agriculture, community, and sport.