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MISSISSAUGA, ON,  Maple Leaf Foods, Inc. ("Maple Leaf Foods" or the "Company") (TSX: MFI) today announced an update to the Company's strategic focus and a realignment of its organizational structure, including several executive changes.

"For the past five years, our vision to be the most sustainable protein company on earth has been our north star and raising the good in food is what gives us purpose every day," said Maple Leaf Foods CEO, Curtis Frank. "As our business shifts from an intensive phase of investing in building and commissioning new plants to realizing the benefits of our world-class network, the time is appropriate to refine the strategies that underpin our Purpose and Vision through an evolved strategic Blueprint."


The Company unveiled its new, evolved Blueprint, which acts as a strategic compass for the organization.

The Blueprint outlines the Company's five core strategies in its pursuit of delivering shared value for its stakeholders;

  • Lead the Way – By making better food, taking better care and nurturing a better planet
  • Build Loved Brands – By growing consumer relevance, delivering impactful innovation and leveraging our unique capabilities
  • Broaden our Impact – By extending our geographic reach, developing new channels and categories and diversifying our protein portfolio
  • Operate with Excellence – By harnessing advanced technologies, applying data science and analytics and driving cost efficiency
  • Develop Extraordinary Talent – By embedding our values-based culture, investing in future-ready leaders and inspiring enduring engagement
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