MB Beef Producers Meeting In Brandon

Feb 01, 2017

Manitoba's beef industry will be meeting in Brandon Thursday and Friday for the 38th Manitoba Beef Producers Annual General Meeting.

The theme for this year's event, which is being held at the Victoria Inn and Convention Centre, is "Sharing Our Story".

"Our industry has a great story to tell and there are many reasons for our producers to be proud of the work they do," President Heinz Reimer said. "However, we also recognize our members are humble, hard working individuals who aren't seeking attention. Our goal throughout the AGM is to talk about the important role they can play in telling the industry's story and give them some tools to be part of this ongoing discussion."

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Video: Winter Service Inspections for John Deere Equipment - The FarmCast Ep64

The FarmCast, host Troy Randall speaks with Doug Luedke, Vice President of Service, and Davin Peterson, Executive Vice President of Aftermarket at 21st Century Equipment, to discuss the importance of proactive service and how it helps farmers reduce downtime during their busiest seasons. The conversation focuses on the Winter Service Inspection Program, a comprehensive approach designed to keep equipment running at peak performance and limit costly in-season breakdowns through preventative maintenance and expert technician support.

Doug and Devin explain how 21st Century Equipment’s service teams have evolved to meet the needs of today’s connected machines. With more technology and data integrated into modern equipment, technicians now play a vital role in both mechanical repairs and precision ag support. Through advanced diagnostics, machine monitoring, and John Deere’s Expert Alerts, they can identify and address potential issues before they become major problems—saving customers valuable time, money, and frustration.

Throughout the discussion, the team shares real-world success stories demonstrating how proactive inspections and customer-focused service help maximize uptime and efficiency for every operation. Whether it’s a large tractor, combine, or small mower, the goal remains the same: to provide trusted, reliable support that helps farmers and landowners stay productive and confident in their equipment year-round.