MB Beef Producers Meeting In Brandon

Manitoba's beef industry will be meeting in Brandon Thursday and Friday for the 38th Manitoba Beef Producers Annual General Meeting.

 

The theme for this year's event, which is being held at the Victoria Inn and Convention Centre, is "Sharing Our Story".

 

"Our industry has a great story to tell and there are many reasons for our producers to be proud of the work they do," President Heinz Reimer said. "However, we also recognize our members are humble, hard working individuals who aren't seeking attention. Our goal throughout the AGM is to talk about the important role they can play in telling the industry's story and give them some tools to be part of this ongoing discussion."

Video: Evolution of Beef Cattle Farming

The Clear Conversations podcast took to the road for a special episode recorded in Nashville during CattleCon, bringing listeners straight into the heart of the cattle industry. Host Tracy Sellers welcomed rancher Steve Wooten of Beatty Canyon Ranch in Colorado for a wide-ranging discussion that blended family history and sustainability, particularly as it relates to the future of beef production.

Sustainability emerged as a central theme of the conversation, a word that Wooten acknowledges can mean very different things depending on who you ask. For him, sustainability starts with the soil. Healthy soil produces healthy grass, which supports efficient cattle capable of producing year after year with minimal external inputs. It’s an approach that equally considers vegetation, animal efficiency, and long-term profitability.

That philosophy aligned naturally with Wooten’s involvement in the U.S. Roundtable for Sustainable Beef, where he served as a representative for the Colorado Cattlemen’s Association. The roundtable brings together the entire beef supply chain—from producers to retailers—along with universities, NGOs, and allied industries. Its goal is not regulation, Wooten emphasized, but collaboration, shared learning, and continuous improvement.