Meat Sales Reach New Record

Apr 24, 2025

According to the 2025 Power of Meat Report, a new record for meat sales was achieved last year, reaching an all-time high of $104.6 billion. Not only did value rise nearly 5% year-over-year, but volume saw a 2.3% increase to 22.8 billion pounds from 2023, with beef in the lead. Ground beef was the number one in absolute dollar growth out of 85,000 center-store and perishable subcategories.

The report showed consumers purchased meat more than once a week, spending $16.12 per trip. This buying frequency kept meat as the largest fresh department in grocery stores. The top three purchases for refrigerated meat included beef, chicken and pork, while the top three purchases for prepared meat were lunchmeat, bacon and sausage

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Video: Evolution of Beef Cattle Farming

The Clear Conversations podcast took to the road for a special episode recorded in Nashville during CattleCon, bringing listeners straight into the heart of the cattle industry. Host Tracy Sellers welcomed rancher Steve Wooten of Beatty Canyon Ranch in Colorado for a wide-ranging discussion that blended family history and sustainability, particularly as it relates to the future of beef production.

Sustainability emerged as a central theme of the conversation, a word that Wooten acknowledges can mean very different things depending on who you ask. For him, sustainability starts with the soil. Healthy soil produces healthy grass, which supports efficient cattle capable of producing year after year with minimal external inputs. It’s an approach that equally considers vegetation, animal efficiency, and long-term profitability.

That philosophy aligned naturally with Wooten’s involvement in the U.S. Roundtable for Sustainable Beef, where he served as a representative for the Colorado Cattlemen’s Association. The roundtable brings together the entire beef supply chain—from producers to retailers—along with universities, NGOs, and allied industries. Its goal is not regulation, Wooten emphasized, but collaboration, shared learning, and continuous improvement.