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Mild Winter Helping To Stretch Feed Supplies

The mild winter has been a blessing for ranchers in the province.
 
Carson Callum is general manager of Manitoba Beef Producers.
 
"Overall this mild winter has definitely helped stretched those feed supplies coming off a couple back to back drought years," he commented. "People are already really deplenished in terms of their feed stock, so I think this mild winter is helping."
 
Callum notes there is concern about the lack of snow in some areas.
 
"That concern is definitely valid as we move closer to the new growing season. Usually there's quite a bit more snow in certain areas that allow for a bit of moisture to be there for when things start up in the spring. It's definitely a concern and hopefully we get some of the timely rains that are needed if the snow doesn't come."
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How to Capture the $80 Million Ground Pork Opportunity | 2026 Retail Trends

Video: How to Capture the $80 Million Ground Pork Opportunity | 2026 Retail Trends

Meat is having a moment, and ground pork is perfectly positioned to help you capture new category growth.

In this business intelligence deep-dive, National Pork Board experts Bailey Morrell and Rick Smith break down the latest consumer behaviors, retail trends, and an $80 million incremental retail opportunity in ground pork.

Watch to learn how expanding your ground pork offerings, utilizing proper fat-lean ratio labeling, and building a dedicated "grinds set" can attract Gen Z and Millennial shoppers while driving "center of the plate" profitability.

we cover:

• Insights from the 2026 Power of Meat presentation.

• Why ground pork is the "gateway meat" for younger, high-value shoppers.

• How adding just two new ground pork SKUs can drive incremental sales.

• Actionable merchandising strategies, including the right fat-lean ratios for specific recipes.