New Cattle Market Bill Aims to Increase Transparency

Jun 14, 2021

Recently introduced legislation would create greater price discovery and transparency within the cattle market, while giving producers more tools and useful information. The Farm Bureau-backed Optimizing the Cattle Market Act of 2021 would direct USDA to create a cattle formula contracts library and increase the reporting window for “cattle committed” from seven to 14 days.

The bill would also require USDA, in consultation with the department’s chief economist, to establish mandated minimums for regional negotiated cash and negotiated grid live cattle trade.

“America’s families are paying more for meat at the grocery store while rock bottom prices are paid to farmers. Ranchers can’t continue to lose money on the cattle they work hard to raise. Farmers and ranchers have legitimate questions, and this legislation takes important steps toward ensuring they have fair access to markets and are fully informed on pricing,” said American Farm Bureau Federation President Zippy Duvall. “We appreciate Representative Hartzler (R-Mo.) and Representative Cleaver (D-Mo.) for introducing the Optimizing the Cattle Market Act of 2021 and we look forward to working with Congress to make certain farmers and ranchers can continue to put dinner on the table in homes across America.”

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Video: Evolution of Beef Cattle Farming

The Clear Conversations podcast took to the road for a special episode recorded in Nashville during CattleCon, bringing listeners straight into the heart of the cattle industry. Host Tracy Sellers welcomed rancher Steve Wooten of Beatty Canyon Ranch in Colorado for a wide-ranging discussion that blended family history and sustainability, particularly as it relates to the future of beef production.

Sustainability emerged as a central theme of the conversation, a word that Wooten acknowledges can mean very different things depending on who you ask. For him, sustainability starts with the soil. Healthy soil produces healthy grass, which supports efficient cattle capable of producing year after year with minimal external inputs. It’s an approach that equally considers vegetation, animal efficiency, and long-term profitability.

That philosophy aligned naturally with Wooten’s involvement in the U.S. Roundtable for Sustainable Beef, where he served as a representative for the Colorado Cattlemen’s Association. The roundtable brings together the entire beef supply chain—from producers to retailers—along with universities, NGOs, and allied industries. Its goal is not regulation, Wooten emphasized, but collaboration, shared learning, and continuous improvement.