New DeLaval Video Series Focuses on the Fundamentals of Cow Longevity

Jan 23, 2020

Bannockburn, Illinois — In recent years, dairy researchers have argued the social and economic benefits of a longer, healthier life for cows. Dairy producers, as well as consumers, are increasingly interested in understanding exactly how improvements to cow environments, health and decision-making tools can positively influence the lifetime productivity of cows.

The 4-part video series DeLaval developed focuses on Cow Comfort, Grooming, Productivity and Water Consumption. Each video is approximately 30-seconds long and offers viewers a quick look at the benefits of each topic.

“Sustainable dairy farming relies on efficiency,” Gavin Strang, Market Development Director for DeLaval North America, said. “Offering an abundant supply of clean, fresh water; providing comfortable resting areas; and giving cows a safe, effective way to groom are all essential to improving the productive lifetime milk yield of cows.”

DeLaval has been at the forefront of cow comfort and longevity for decades. In 2012, the company fortified its commitment when it made Animal Welfare a pillar of its vision to make sustainable milk production possible.

Source : DeLaval

Video: Evolution of Beef Cattle Farming

The Clear Conversations podcast took to the road for a special episode recorded in Nashville during CattleCon, bringing listeners straight into the heart of the cattle industry. Host Tracy Sellers welcomed rancher Steve Wooten of Beatty Canyon Ranch in Colorado for a wide-ranging discussion that blended family history and sustainability, particularly as it relates to the future of beef production.

Sustainability emerged as a central theme of the conversation, a word that Wooten acknowledges can mean very different things depending on who you ask. For him, sustainability starts with the soil. Healthy soil produces healthy grass, which supports efficient cattle capable of producing year after year with minimal external inputs. It’s an approach that equally considers vegetation, animal efficiency, and long-term profitability.

That philosophy aligned naturally with Wooten’s involvement in the U.S. Roundtable for Sustainable Beef, where he served as a representative for the Colorado Cattlemen’s Association. The roundtable brings together the entire beef supply chain—from producers to retailers—along with universities, NGOs, and allied industries. Its goal is not regulation, Wooten emphasized, but collaboration, shared learning, and continuous improvement.