Newly Established San Francisco Farm Bureau Works to Enhance City Residents’ Understanding of Agriculture

Jul 31, 2024

California’s newest county Farm Bureau – the first chartered in the state in nearly 40 years – is dedicated to nurturing local agriculture and enhancing urban food security education in San Francisco, the 17th-largest U.S. city.

Its creation was spearheaded by California Treasurer Fiona Ma, who previously served in the California State Assembly representing San Francisco. Having committed to understanding California's vast agricultural landscape and participated in more than 220 farm tours, Ma was surprised San Francisco, her home for 30-plus years, didn’t have a Farm Bureau.

She traveled to California Farm Bureau’s annual meeting in December 2023 to personally pitch delegates on the proposal.

“We want to do more to educate our young people in terms of Ag in the Classroom and Ag Day, and make sure that they have the same opportunities so that they appreciate all of the hard work that you all do,” Ma told attendees. “I wanted to make sure that we protected our farmers and our ranchers, so we don’t have to depend on other countries or other states for our food.”

The San Francisco Farm Bureau was established following a year of diligent planning and collaboration with local agriculture enthusiasts and has been officially chartered by the California Farm Bureau.

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Video: Evolution of Beef Cattle Farming

The Clear Conversations podcast took to the road for a special episode recorded in Nashville during CattleCon, bringing listeners straight into the heart of the cattle industry. Host Tracy Sellers welcomed rancher Steve Wooten of Beatty Canyon Ranch in Colorado for a wide-ranging discussion that blended family history and sustainability, particularly as it relates to the future of beef production.

Sustainability emerged as a central theme of the conversation, a word that Wooten acknowledges can mean very different things depending on who you ask. For him, sustainability starts with the soil. Healthy soil produces healthy grass, which supports efficient cattle capable of producing year after year with minimal external inputs. It’s an approach that equally considers vegetation, animal efficiency, and long-term profitability.

That philosophy aligned naturally with Wooten’s involvement in the U.S. Roundtable for Sustainable Beef, where he served as a representative for the Colorado Cattlemen’s Association. The roundtable brings together the entire beef supply chain—from producers to retailers—along with universities, NGOs, and allied industries. Its goal is not regulation, Wooten emphasized, but collaboration, shared learning, and continuous improvement.