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Partner blog feature: Creating an experience around food

Laura Virginillo’s company, Modern General Food Group, traces its origins to a 1,400 square foot bakery in Vancouver, where she started out offering fresh baking, handcrafted coffee and drinks and unique pantry staples. Like so many others, the pandemic caused her to change course and Virginillo began producing her own products.

Following a move to Ontario in 2021, she’s also been building a wholesale business where she develops, manufactures and sells unique food products under her own brand name. Innovation is key for her when she’s developing recipes or packaged products and looking for better ways to do things. 

Learn more about Laura’s journey in an article by the Small Scale Food Processors Association, a Bioenterprise Canada industry partner.

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Building Trust in Agriculture Through Better Storytelling

Video: Building Trust in Agriculture Through Better Storytelling

How do we tell the story of modern agriculture in a way that connects with consumers while staying true to the people who produce our food?

CLEAR Conversations, host Tracy Sellers sits down with Jennifer Shike, Editor and Brand Leader for Farm Journal's PORK, to discuss the evolving role of agricultural journalism, the challenges of communicating science, and why authentic storytelling matters more than ever.

From emerging sustainability initiatives and animal welfare to producer innovation and public perception, Jennifer shares her perspective on covering one of agriculture's most dynamic industries and the importance of building trust between farmers and the public.

Whether you're a producer, researcher, student, or simply interested in where your food comes from, this conversation offers valuable insight into the stories shaping the future of animal agriculture.