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Partner blog feature: Creating an experience around food

Laura Virginillo’s company, Modern General Food Group, traces its origins to a 1,400 square foot bakery in Vancouver, where she started out offering fresh baking, handcrafted coffee and drinks and unique pantry staples. Like so many others, the pandemic caused her to change course and Virginillo began producing her own products.

Following a move to Ontario in 2021, she’s also been building a wholesale business where she develops, manufactures and sells unique food products under her own brand name. Innovation is key for her when she’s developing recipes or packaged products and looking for better ways to do things. 

Learn more about Laura’s journey in an article by the Small Scale Food Processors Association, a Bioenterprise Canada industry partner.

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Today we are going to revisit episode one of the show and talk a little about what I’ve learned in two years of doing this show every day