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Prairie provinces move to address veterinary shortages

There's a growing concern over the need for more veterinarians in rural areas, especially for large animals.

The challenge is not only trying to get people involved in the industry, but also in trying to get them to set up their practice in rural areas and focus on livestock production.

Manitoba has announced plans to address their shortage of rural vets.

The government has reached an agreement with the Western College of Veterinary Medicine (WCVM) at the University of Saskatchewan to include another five students from Manitoba for 2023-24.

Under the new agreement, the province is increasing its funding contribution to WCVM by $539,200 for the 2023-24 academic year to a total of over $7 million in annual funding.

Agriculture Minister Derek Johnson says the overall goal is to address the critical shortage of veterinarians providing care for commercial livestock and poultry operations in rural Manitoba.

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CEOs of the Industry – Rob Brenneman, CEO of Brenneman Pork

Video: CEOs of the Industry – Rob Brenneman, CEO of Brenneman Pork

“From Pork Production to Performance Nutrition: A Candid Conversation with One of the Industry’s Most Unconventional Thinkers”

CEOs of the Industry, we sit down with Rob Brenneman, the visionary behind Brenneman Pork, for an unfiltered, in-depth conversation on leadership, survivability, nutrition, and the future of pig farming.

Rob shares how a deep-rooted commitment to **health—both animal and personal—**drives his philosophy and decision-making. From reshaping pork nutrition and advocating for the return of well-marbled, flavorful pork to confronting the ongoing battle with PRRS and other health threats, Rob’s insights reflect decades of hands-on experience and bold innovation.

Key themes include: Nutrition Reimagined: Why the industry went off course—and how Brenneman Pork is leading change by prioritizing gut health, fat quality, and real performance.

Health & Survivability: Rob’s take on biosecurity, disease management, and the systems and protocols that protect both pigs and profitability.

Well-Marbled Pork as Premium Protein: The science, consumer insights, and culinary feedback behind Rob’s mission to reintroduce pork as a premium, flavorful protein.

Sustainability & Farm Culture: How Brenneman Pork balances environmental responsibility with day-to-day positivity and resilience.

Generational Impact: Strategies to attract, inspire, and retain the next wave of pork producers with pride and purpose.

Plus, a fast-paced finale where Rob shares his top pork pick, leadership lessons, and what he’d change overnight in the industry.

Whether you're a producer, nutritionist, policymaker, or future leader, this episode offers a masterclass in where pork production is headed—and how visionaries like Rob are shaping it.