Roundtable For Sustainable Beef Adding Final Touches To Its Plan Before Sharing With The Industry

By John Butler

John Butler is with the Beef Marketing Group based in Manhattan, Kansas and also serves currently as the chair for the US Roundtable on Sustainable Beef. Farm Director for the Radio Oklahoma Ag Network, Ron Hays, spoke with Butler recently during the National Cattlemen’s Beef Association and Cattle Industry Convention in Nashville, about where the group is right now on advancing sustainability within in the industry.

“A tremendous amount of work has been done,” Butler said. “The organization really is only two years old and really the first year and half of our job was to build the framework around identifying the key indicators around sustainability and then to build the metrics for each indicator for each sector of the beef value chain.”