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Share by Email Genesus Global Market Report: Canada, January 2024

After a disastrous 2023 financially, Canadian producers are looking for a better 2024. The USDA projects that Canada’s pork production will decline a further -1.2% in 2024 and Farm Credit Canada anticipates producers are going to face tight margins until at least the summer. In the last couple of weeks financial projections for 2024 have changed rather dramatically (see charts below). These charts are projections for producers in Ontario for 2024. The first chart came out on January 3, 2024, and the second chart came out on January 10, 2024. As you can see for the calendar year 12 month average the projection went from a loss of $16.23 to $1.48 loss in the span of one week of projections. That dramatic change is positive news for a wounded industry and will hopefully continue in the direction where most of the 2024 calendar year will be profitable.

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How to Capture the $80 Million Ground Pork Opportunity | 2026 Retail Trends

Video: How to Capture the $80 Million Ground Pork Opportunity | 2026 Retail Trends

Meat is having a moment, and ground pork is perfectly positioned to help you capture new category growth.

In this business intelligence deep-dive, National Pork Board experts Bailey Morrell and Rick Smith break down the latest consumer behaviors, retail trends, and an $80 million incremental retail opportunity in ground pork.

Watch to learn how expanding your ground pork offerings, utilizing proper fat-lean ratio labeling, and building a dedicated "grinds set" can attract Gen Z and Millennial shoppers while driving "center of the plate" profitability.

we cover:

• Insights from the 2026 Power of Meat presentation.

• Why ground pork is the "gateway meat" for younger, high-value shoppers.

• How adding just two new ground pork SKUs can drive incremental sales.

• Actionable merchandising strategies, including the right fat-lean ratios for specific recipes.