When explaining agriculture issues to policymakers and consumers, those in the ag industry need to look at the broader pictures to share what benefits there are to the public and not just those in agriculture.
“I think it’s framing the information in terms of the larger challenges that often are focused on,” Kent Schescke, executive vice president and CEO for the Council for Agricultural Science and Technology (CAST), says on the Nov. 2 episode of Seed Speaks. He says if you’re working on something to do with environmental sustainability, explain that while it will lessen the impact on the environment it will also help provide safe, affordable food.
Governments take a lot of things into consideration when it comes to new agricultural policies. They may take consumer thoughts into account, but it’s important to remember everyone is consumer even if you work in the ag industry.
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