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Showing Support for Canadian Farmers

Agriculture is one of the unique industries that both affects, and is affected by, everyone. Besides providing healthy food, farming has a direct effect on economic activity and the environment—both on farms and beyond the fields. When farmers adopt best environmental practices, we all benefit from not only the food and economic activity but also the public goods this sector provides.
 
As an advocacy group, the CFFO emphasizes the importance of these public benefits by promoting farmland preservation, water stewardship, soil health, and agri-food sector success. Recently, the provincial and federal governments took big steps to increase the public benefits provided by agriculture by directing funding toward several initiatives.
 
For example, the federal government has committed almost $50 million in support of the Agri-Food Automation and Intelligence Network to develop automated and digitized solutions in Canada’s agri-food sector. The provincial government has also committed almost $19 million towards two research initiatives: a Dairy Research Cluster ($16.5 million) focusing on efficiency, sustainability, cow welfare, and milk quality, as well as  funding for University of Guelph research ($1.8 million) into best practices for soil, air, and water protection on Ontario farms. The Ontario government is also revitalizing the Rural Economic Development (RED) Program, which will “support projects that diversify and grow local economies.” Just this week, both levels of government committed funds toward improving honey bee health and supporting their role in Ontario agriculture.
 
Publicly funded support for agricultural research and rural development makes sense. Because farming bears so much responsibility for our overall economic and environmental well-being, governments can boost the public benefits farmers provide through funding programs such as the ones recently announced. These recent government commitments express the importance of evolving the industry to not only generate more public benefits but also to withstand some of the new pressures agriculture faces today.
 
Canada is not only endowed with some of the world’s best farmland but also some of the world’s most effective and sustainable farmers. Supporting the development of the agri-food sector means supporting production of secure and sustainable healthy local food as well as the many public goods it provides to us all.
Source : CFFO

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How to Capture the $80 Million Ground Pork Opportunity | 2026 Retail Trends

Video: How to Capture the $80 Million Ground Pork Opportunity | 2026 Retail Trends

Meat is having a moment, and ground pork is perfectly positioned to help you capture new category growth.

In this business intelligence deep-dive, National Pork Board experts Bailey Morrell and Rick Smith break down the latest consumer behaviors, retail trends, and an $80 million incremental retail opportunity in ground pork.

Watch to learn how expanding your ground pork offerings, utilizing proper fat-lean ratio labeling, and building a dedicated "grinds set" can attract Gen Z and Millennial shoppers while driving "center of the plate" profitability.

we cover:

• Insights from the 2026 Power of Meat presentation.

• Why ground pork is the "gateway meat" for younger, high-value shoppers.

• How adding just two new ground pork SKUs can drive incremental sales.

• Actionable merchandising strategies, including the right fat-lean ratios for specific recipes.