Strong Sales at Agribition

Dec 01, 2016

There were some very stong sales at last week's Canadian Western Agribition in Regina.

Stephen Scott from the Canadian Hereford Association says there was a lot of interest in herefords over the last five years.

"Guys are looking for very specific things for each program and I think when they find a sire up and coming, it comes from a good pedigree, from a farm that is a reputable breeder that can really produce and perform, people jump on that opportunity," he said.

Scott adds Herefords have a balance of genetic characteristics that make it an attractive breed for producers.

"I think people are looking for something consistent, something that has been around for awhile and they know can perform," he said.

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Video: Evolution of Beef Cattle Farming

The Clear Conversations podcast took to the road for a special episode recorded in Nashville during CattleCon, bringing listeners straight into the heart of the cattle industry. Host Tracy Sellers welcomed rancher Steve Wooten of Beatty Canyon Ranch in Colorado for a wide-ranging discussion that blended family history and sustainability, particularly as it relates to the future of beef production.

Sustainability emerged as a central theme of the conversation, a word that Wooten acknowledges can mean very different things depending on who you ask. For him, sustainability starts with the soil. Healthy soil produces healthy grass, which supports efficient cattle capable of producing year after year with minimal external inputs. It’s an approach that equally considers vegetation, animal efficiency, and long-term profitability.

That philosophy aligned naturally with Wooten’s involvement in the U.S. Roundtable for Sustainable Beef, where he served as a representative for the Colorado Cattlemen’s Association. The roundtable brings together the entire beef supply chain—from producers to retailers—along with universities, NGOs, and allied industries. Its goal is not regulation, Wooten emphasized, but collaboration, shared learning, and continuous improvement.