Swine Innovation Porc (SIP) will host a national webinar on February 18 at 11:00 a.m. ET to present and discuss the findings of its latest Impact Assessment, which evaluates the economic, innovation, and sector-wide impacts of pork research investment in Canada.
Titled From Research to Results: Measuring the Impact of Pork Research in Canada, the webinar will feature the report’s authors — Stuart J. Smyth, Peter W.B. Phillips, and David Castle — who will share key insights from their analysis and explore what the findings mean for producers, industry leaders, and policymakers navigating today’s challenging operating environment.
The Impact Assessment examines how research investments have supported productivity, competitiveness, and long-term resilience across the Canadian pork value chain, providing evidence to inform future research priorities and funding decisions.
“Producers are facing unprecedented pressures, and understanding the real value of research has never been more important,” said Daniel Ramage, General Manager of Swine Innovation Porc. “This assessment provides clear, data-driven evidence of how research investments translate into tangible outcomes for the pork sector, and this webinar is an opportunity to share those insights directly with industry stakeholders.”
The webinar will explore the measurable returns generated by pork research, including economic impacts, innovation outcomes, and broader benefits to the sector. It will also highlight how coordinated, industry-driven research can help address current challenges while positioning the sector for long-term success.
“This work reinforces the importance of strategic, nationally coordinated research investment,” said Mark Ferguson, Chair of Swine Innovation Porc. “By measuring impact and learning from past investments, we can ensure that research dollars are focused where they deliver the greatest value for producers and processors across Canada.”
The session will include a presentation by the authors followed by a moderated discussion, offering participants the opportunity to better understand the findings and their implications for the future of pork research in Canada. A French live translation will also be available for participants.
To register for this webinar, click here.
Source : Swine Innovation Pork