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Technology Use Growing on Nebraska Farms and Ranches

By Larry Van Tassell

Technology has changed the way most of us live and the way we farm. I was in graduate school in Texas during the 1980s when personal computers started to be used in agriculture. The understanding of computers and their value in management was still quite obscure at the time. As a graduate student, I assisted in a survey of Texas farmers and ranchers on their knowledge and use of financial management practices and computer use.

We found that 8% of farmers and ranchers owned a computer. When asked if they will invest in a computer if it has the potential to improve their management, 17% stated “yes” and 75% stated “no.” About one-third of respondents felt computers were not needed for management, and 28% did not feel a computer was a profitable investment. Judging by the comments several respondents wrote in the margins of their survey, it was evident most did not know how a computer could assist them in making management decisions. Some of the responses were:

“This ranch operation does not require immediate management decisions such as computers provide (a 20,000-acre cattle operation).”

“Pencils only cost 25 cents.”

“No advantage to owning a computer in a cow-calf operation with a 95% calf crop and weaning weights at 500 pounds.”

“I make my own business decisions.”

Source : unl.edu

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What happens when a dairy farmer gets frustrated with equipment that isn’t doing its job? In this episode, we sit down with Horning Manufacturing founder Leon Horning to hear how a problem in the feed bunk led to a globally recognized forage equipment company.

Born out of a third-generation dairy operation in Pennsylvania, Horning Manufacturing started with one goal: helping cows get more nutrition from silage. Leon shares how his father, Leon Sr., built the first kernel processor rolls in the family farm shop after seeing whole corn kernels pass through cows undigested — costing valuable feed efficiency and milk production.

We explore the company’s journey from a side project on the farm to an international manufacturer serving dairy farmers, beef operators, and custom harvesters around the world. Along the way, Leon discusses the evolution of pull-type forage harvesters, the engineering behind Horning’s “plug-and-play” kernel processor kits, and why reducing downtime during harvest can make or break a season.

The conversation also dives into Horning’s row-independent corn heads, practical equipment design, real-world customer stories, and how innovations born in the field continue to shape the company today.

Whether you’re a producer, equipment enthusiast, or simply love stories of grassroots innovation, this episode offers a fascinating look at how one farm family turned necessity into industry-changing technology.