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Vaderstad proceeds with new Proceed multi-task seeder

Competitors in the seeding equipment industry are marching together in same direction. Research and development folks are searching for bigger yields along with significant improvements in tillage, crop protection and fertilizer efficiency.

The first goal, bigger yields, has always been possible with better seed varieties, higher rates of fertilizer and better crop protection chemistry.

But the world pulled the rug out from under two main components of the success story: Fertilizer and crop protection chemistry. That leaves variety improvement and improved seeding technology to give us bigger yields to feed a bigger global population, all with less chemical.

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Syngenta Ag Stories - Reanna Hagel, Channel Marketing Manager

Video: Syngenta Ag Stories - Reanna Hagel, Channel Marketing Manager

Growing up on a cow-calf operation and small feedlot near Lumby, BC, Reanna learned agriculture the hands-on way with her sister on the family farm. Today, as Channel Marketing Manager for Syngenta Canada, what Reanna loves most about her work is simple: the customer is always at the centre. Whether that's a grower or a channel partner, she understands them on a personal level - because she's the daughter of one. But for Reanna, supporting ag doesn't stop at her job. She volunteers with local 4-H clubs, lends a hand to her farming neighbours, and is raising her own kids to understand and respect the land. Her advice to the next generation? "It's an amazing time to be in the industry - it's going to look completely different in 20 years. To be part of the evolution is very exciting."