By John Pfeiffer
For almost 40 years, Certified Angus Beef has been marketing superior beef products worldwide and this year the brand sold 1 billion pounds or CAB meat. The whole idea though started with one goal in mind, explains John Pfeiffer, CAB chairman, to Farm Director Ron Hays.
“The ultimate goal and in our mission statement,” Pfeiffer said, “is to increase the value of registered Angus cattle and improve the sale of those animals as much as possible.”
However, from the brand’s humble origins starting out in the garage of an American Angus Association employee, CAB has grown and evolved over the last few decades.
“It has changed a great deal over the years, we have a staff of a hundred now,” Pfeiffer said. “That’s what makes this successful, all of us working together with this increased passion to create a superior product that will give a good eating experience to the consumer.”
And the hard work has paid off - 40 years later, the brand is now the uncontested gold standard in beef.
“There’s some other programs that are trying to be knock-offs of it,” Pfeiffer said. “We work continually to make sure there is no imitation that takes the place of Certified Angus Beef.”
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