While Consumers Will Pay Record High Prices for Their Thanksgiving Meal This Year, Farmers Earn Only 14.3 Cents of Every Thanksgiving Food Dollar

Nov 29, 2021

For every dollar Americans spend on Thanksgiving meals this year, farmers and ranchers will earn approximately 14.3 cents, according to National Farmers Union (NFU).

“Ordinarily, Thanksgiving is a time to gather with our loved ones and enjoy a big meal,” said NFU President Rob Larew. “But for many Americans, the cost of traditional holiday foods may simply be out of reach for some families.”

Even though consumers are paying more for food this year, almost none of that is being passed on to America’s family farmers and ranchers. Multiple waves of mergers and acquisitions during the last several decades have resulted in agriculture and food supply chains that are uncompetitive, fragile, and underpay farmers.

The farmer’s share of every dollar consumers spend on food has fallen from 50 percent in 1952 to less than 15 percent today.

“The National Farmers Union is fighting for stronger enforcement of antitrust laws and breaking up the corporate monopolies that use their size to unfairly take advantage of farmers and ranchers while forcing consumers to pay higher prices at the grocery store,” added Larew,

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Video: Fendt Testimonial | Fendt 726 Vario Gen7 | Peter Watson Jones Ltd.

What happens when a farm buys its first Fendt? For Peter Watson Jones Ltd, the Fendt 726 Vario Gen7 has exceeded expectations from day one. For Jack, Farm Manager at Peter Watson Jones Ltd in North Shropshire, UK, the Fendt 726 Vario Gen7 wasn't just another tractor purchase. It was the farm's first experience with the Fendt brand.

Operating across a 1,200-acre arable farm alongside a 250,000-head broiler enterprise, the business has evolved significantly over the last decade, moving to a straight arable system with fewer staff and machines. Since arriving on the farm, the Fendt 726 Vario has established itself as the main drilling and cultivations tractor, earning its place through performance, versatility and efficiency. Whether it's handling large-scale cultivations or working with a new 4.5m strip-till drill, the tractor continues to impress.

Jack highlights its excellent manoeuvrability, operator comfort and ability to deliver strong pulling power at low engine speeds. The result? Outstanding fuel efficiency without compromising performance. Reliability has also been a key factor, with dependable backup from the team at TR Machinery helping to keep the tractor working when it matters most.

?? Watch as Jack shares why the Fendt 726 Vario Gen7, the farm's first Fendt, has made such a strong impression and become an integral part of their operation.