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Why Agricultural Literacy is Crucial for Food Security and Informed Policy

“An ounce of prevention is worth a pound of cure” – Benjamin Franklin

Good government is reflected in strong education and healthcare systems, a healthy economy, and stable food systems—all pillars that are deeply intertwined. Most Albertans do not understand the role that the agriculture industry has in each of the pillars, their lives, as well as the maintenance of secure and successful nations.

So, what about agriculture literacy?

In 2023-2024, Alberta had approximately 800,000 K-12 students enrolled in a structured learning environment, primarily in urban areas. This along with an increasing new Canadian population and a decreasing number of farms, this means more students and their families have extraordinarily little to no connection with the farm and may not know where or how their food is grown. Simply, there is little understanding of the agriculture industry and the supply chain.

Agriculture is Alberta’s second largest industry, and it helps buffer the booms and busts of the energy sector. Agriculture has strengthened Alberta’s economy and made it a desirable place to live; thus, agricultural education needs to be part of the conversation and in the lesson plans of all teachers across the province. Students need to gain a fundamental understanding of agriculture and have exposure, not only to where their food comes from but also to career possibilities within industry. Teachers also need to be educated and supported in bringing agriculture into the classroom and misinformation needs to be refuted.

Agricultural education needs to be entrenched in our school system. As an industry we have pushed for more agricultural studies for numerous years, through numerous channels and advocating. Alberta Canola recognizes how big of an ask and push this is – and so, let us start smaller and build, together.

We understand that the provincial government does fund smaller agricultural education initiatives and that overall, there is, you do, support to have more agricultural education in the classroom. However, the piece meal approach limits efficiency of dollars.

In Alberta, we are privileged in the global context; most Albertans do not question the quality or safety of their food. Unlike many regions worldwide—and even compared to our neighbors to the south—our regulatory systems, from farm to fork, ensure that safe food remains accessible on grocery shelves.  

Food security is closely linked to voters’ well-being and government stability. The quality of food impacts the healthcare system by preventing life threatening outbreaks and elevating the nutritional value of products being sold. Jobs within the agriculture sector and the value of our exports shape the economy. An educated public, aware of agriculture’s role, contributes to the stability and welfare of a nation.

A growing disconnect between urban consumers and the origins of their food is concerning.  There is significant lack of knowledge, along with widespread misinformation, surrounding the agriculture industry. Governments respond to public interest and public appetite and so when misinformation and misconceptions exist around agriculture the potential for disastrous policy decisions increases. – decisions that affect food systems, the product chain, and food security.

“If you can make a big impact on the global literacy problem, you can uplift a big portion of society” – Peter H. Diamandis

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Canada's Agriculture Day 2025

Video: Canada's Agriculture Day 2025

Let's celebrate Canadian agriculture.

Well, number one, you don't eat without farmers. Farmers put food on the table. And what could be more important than that?

Well, I think it's important that Canadians understand exactly what takes place, what happens to produce this food, no matter what sector you're talking about.

An awful lot of work goes into that. It's important to understand that meat does not come out of a showcase, and milk does not come out of a bottle. It's produced by farmers and hard work.

Canada has the best farmers in the world. And agriculture is vital to Canada.

In 2024, our agriculture and agri-food sector represented $150 billion of Canada's GDP, nearly $100 billion of our exports, and one in nine jobs.

From grains to fruits to dairy and beef, we are truly blessed with an incredible bounty. Having spent my whole life in agriculture, I see so much potential for the sector.

This time last year, I was proud to open our first-ever agriculture and trade office in the Indo-Pacific, the world’s fastest-growing economy, to cement our presence in the region and grow our exports even more. We've also been making historic investments to help our farmers to boost their yields, protect the planet, and earn a fair living.

The world wants more top-quality, sustainable food, and I know our Canadian farmers can deliver. And it's so important that you do that with pride. We need you.

Quite simply, you eat the most top quality food in the world. You do that because of the quality of farmers and ranchers you have in this country.

Just say thank you to a farmer or a rancher. They work very hard, yes, for a living, but also with a sense of pride in what they produce.

That's what Canada's Agriculture Day is all about.