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NCBA Spreads Positive Beef Message To Top National Media

NCBA’s Executive Director of Nutrition Research Shalene McNeill and University of Connecticut professor Nancy Rodriguez met with editors of eight national magazines in New York last month to present the latest protein research. Information was provided on the unique benefits of animal protein, including lean beef, and why it is a critical component in the diet. McNeill addressed beef nutrition myths and discussed the potential future of protein recommendations in dietary guidance.     

The meetings provided the opportunity to educate key nutrition and health editors on beef messages, while building and strengthening media relationships. NCBA’s nutrition team will continue to maintain contact with these influential members of media through Beef Nutrition News, an e-newsletter that will contain new animal protein and beef information.

Source: Kansas Livestock Association


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Early Fall Colors | Scenic Ontario Road Trip!

Video: Early Fall Colors | Scenic Ontario Road Trip!

All adventures must come to an end, but not without one more journey! Join The Wandering Shepherds as we say farewell to our cozy Calabogie cottage and take the scenic road trip home to Ewetopia Farms. Our first stop was a breathtaking hydroelectric generating station, framed by cliffs, rushing water, and brilliant fall leaves that seemed to have changed overnight. From there, we meandered along winding backroads through lakes and hills, soaking in the spectacular autumn scenery. This year, the colors seemed to arrive earlier than usual—perhaps due to the summer’s drought? Whatever the reason, it was an unforgettable display of Ontario’s fall beauty. Finally, our holiday drew to a close as we pulled back into Ewetopia Farms, ready to return to the sheep and our daily vlogs. But this trip reminded us how important it is to pause, explore, and appreciate the simple beauty around us.