NCBA Spreads Positive Beef Message To Top National Media

Sep 01, 2009

NCBA’s Executive Director of Nutrition Research Shalene McNeill and University of Connecticut professor Nancy Rodriguez met with editors of eight national magazines in New York last month to present the latest protein research. Information was provided on the unique benefits of animal protein, including lean beef, and why it is a critical component in the diet. McNeill addressed beef nutrition myths and discussed the potential future of protein recommendations in dietary guidance.

The meetings provided the opportunity to educate key nutrition and health editors on beef messages, while building and strengthening media relationships. NCBA’s nutrition team will continue to maintain contact with these influential members of media through Beef Nutrition News, an e-newsletter that will contain new animal protein and beef information.

Source: Kansas Livestock Association

Video: FLEECED! Sheep Shearer Hands Over Clippers!

It's sheep shearing day at Ewetopia Farms! ?? Our Dorset lambs and ewes are getting fleeced — and for the first time, our shearer hands over his clippers to a beginner. We finish shearing the last of our adult ewes and this year’s Dorset ewe lambs.

From moving the sheep between barns, loading them into chutes, and watching the wool come off, this is always one of the most satisfying days on the farm. But this video has a twist — we welcomed a new helper, Gian, who’s not only lending a hand but also learning how to shear! With guidance from our experienced shearer, he got a crash course in sheep shearing and even tried his hand at shearing a couple of lambs himself.

You’ll see firsthand how both teacher and student handled this unique challenge. Shearing is more than just removing wool — it’s about sheep health, comfort, and giving us a closer look at the flock. It’s always amazing to see the transformation from woolly sheep to freshly shorn ewes and lambs.