NCBA Spreads Positive Beef Message To Top National Media

Sep 01, 2009

NCBA’s Executive Director of Nutrition Research Shalene McNeill and University of Connecticut professor Nancy Rodriguez met with editors of eight national magazines in New York last month to present the latest protein research. Information was provided on the unique benefits of animal protein, including lean beef, and why it is a critical component in the diet. McNeill addressed beef nutrition myths and discussed the potential future of protein recommendations in dietary guidance.

The meetings provided the opportunity to educate key nutrition and health editors on beef messages, while building and strengthening media relationships. NCBA’s nutrition team will continue to maintain contact with these influential members of media through Beef Nutrition News, an e-newsletter that will contain new animal protein and beef information.

Source: Kansas Livestock Association

Video: How We Pick Sheep For Use As Breeding Stock

In this episode of our sheep farming vlog at Ewetopia Farms, we’re diving deeper into one of the most important parts of raising purebred sheep — selecting our breeding stock. ?? This episode is a direct follow-up to our popular video “You Be The Judge,” where we invited viewers to help evaluate our rams. We read through your comments, shared your insights, and now we’re responding! Arnie and I go over what we agreed with, where our opinions differed, and what we look for when choosing both rams and ewes to carry on our genetics. Breeding decisions at Ewetopia Farms aren’t just about looks — they’re about structure, performance, temperament, and the future of the flock. Whether you’re building your own breeding program or just curious how we make these decisions, today’s discussion offers a rare look inside the thought process behind improving a flock year after year.