NCBA Spreads Positive Beef Message To Top National Media

Sep 01, 2009

NCBA’s Executive Director of Nutrition Research Shalene McNeill and University of Connecticut professor Nancy Rodriguez met with editors of eight national magazines in New York last month to present the latest protein research. Information was provided on the unique benefits of animal protein, including lean beef, and why it is a critical component in the diet. McNeill addressed beef nutrition myths and discussed the potential future of protein recommendations in dietary guidance.

The meetings provided the opportunity to educate key nutrition and health editors on beef messages, while building and strengthening media relationships. NCBA’s nutrition team will continue to maintain contact with these influential members of media through Beef Nutrition News, an e-newsletter that will contain new animal protein and beef information.

Source: Kansas Livestock Association

Video: Genetics vs Genomics in Swine - Dr. Max Rothschild

In this episode of The Swine it Podcast Show Canada, Dr. Max Rothschild, Distinguished Professor at Iowa State University, explains how genetics and genomics have transformed swine production. He explores genomic selection, key gene discoveries, and the role of gene editing in improving disease resistance and productivity. Practical insights on litter size, meat quality, and industry adoption are also discussed. Listen now on all major platforms!

"Genetic improvement in swine production accelerated significantly once molecular tools enabled identification of DNA level variation influencing growth, reproduction, and meat quality across commercial populations."

Meet the guest: Dr. Max Rothschild / max-f-rothschild-b3800312 earned his PhD in Animal Breeding from Cornell University and has spent over four decades at Iowa State University advancing swine genetics and genomics. His research focuses on genetic improvement, disease resistance, and molecular tools for swine production. A leader in pig genome research, his work has shaped modern breeding strategies.