Farms.com Home   News

CattlePost.com Now Free For Customers Of IGENITY®

IGENITY® — a division of Merial — and Global Animal Management (GAM) announce that customers of IGENITY can now post information about upcoming sales on www.CattlePost.com, giving buyers access to information about sales featuring cattle profiled with IGENITY — all in one place, free of charge.

“The demand for cattle profiled with IGENITY is unprecedented,” says Dr. Kevin DeHaan, technical services director, IGENITY. “Commercial producers understand they can’t afford to buy cattle without all of the information available, and seedstock producers are meeting this demand by providing the comprehensive IGENITY profile on sale cattle. Now, both can connect on one Web site, free.”

Jim Heinle, president, GAM, says CattlePost.com has helped producers market their Tri-Merit® cattle and now can help producers market cattle profiled with IGENITY.

“Whether they are looking for source- and age-verified cattle or those with a comprehensive DNA profile, producers have raised the bar by demanding cattle with more information,” he says. “Now, producers have access to the cattle they want on one Web site — CattlePost.com.”

To post information on CattlePost.com, customers of IGENITY can log in with the same username and password they use for the IGENITY Web site. Angus breeders who have gained genomic-enhanced EPDs from Angus Genetics Inc.® (AGI) and IGENITY can log into the site with their AGI barcode number and ZIP code.

Dr. DeHaan says helping producers market their profiled cattle is part of the commitment IGENITY has to providing user-friendly DNA technology solutions.

“IGENITY offers the most comprehensive and powerful DNA profile available,” he says. “However, our commitment to producers doesn’t stop there. At IGENITY, we offer online software, a team of advisers and now free access to a Web site that can help producers add even more value to their cattle by promoting their use of the IGENITY profile.”

The comprehensive DNA offering from IGENITY includes analyses for 15 economically important traits; the only available DNA analyses for maternal and reproductive traits; the most complete list of carcass traits; the only feed efficiency analyses for both Bos indicus and Bos taurus cattle; and more.1 IGENITY also offers user-friendly information management software and expert consultation to help producers customize this advanced information to their individual herd goals.

GAM offers products, solutions and services for animal identification, data storage, processing, analysis and reporting that add value to individuals or groups of cattle.

GAM was the first company to have a USDA-interim-approved identification database with electronic ear tags approved by the National Animal Identification System (NAIS). In addition, GAM’s Tri-Merit is USDA Process Verified Program (PVP) approved for source and age verification and as a data service provider.

Tri-Merit is also an approved Animal Tracking Database (ATD) for NAIS and is Country of Origin Labeling (COOL) compliant.

For more information about IGENITY, producers should contact their IGENITY sales representative, call (877) 443-6489 or visit www.igenity.com/beef. For more information about GAM or Tri-Merit, call 1 (800) 235-9824 or visit www.tri-merit.com.

IGENITY is a division of Merial. Merial is a world-leading, innovation-driven animal health company, providing a comprehensive range of products to enhance the health, well-being and performance of a wide range of animals. Merial employs approximately 5,700 people and operates in more than 150 countries worldwide. Its 2009 sales were $2.6 billion. Merial is the Animal Health subsidiary of sanofi-aventis. For more information, please see www.merial.com.


Trending Video

Secure Pork Supply Plan | Preparing for the Future | U.S. Pork Producers

Video: Secure Pork Supply Plan | Preparing for the Future | U.S. Pork Producers

Join Jill Brokaw, a third-generation pig farmer and staff member of the National Pork Board, as she dives into the vital role of the Secure Pork Supply (SPS) Plan in preparing the U.S. pork industry for potential foreign animal disease outbreaks. This video is an essential watch for pork producers who are looking to safeguard their operations against the threats of diseases like foot and mouth disease, classical swine fever, and African swine fever.

Why Should Pork Producers Care? An outbreak of foreign animal diseases in the U.S. could lead to severe restrictions and potentially result in industry-wide financial losses estimated between $15 to $100 billion. The SPS Plan is a collective effort to prevent such catastrophic outcomes by enhancing biosecurity, ensuring animal traceability, and promoting effective disease monitoring.

What You'll Learn:

The Importance of Preparedness: Understand why being proactive is crucial for maintaining business continuity during an outbreak. Enhanced Biosecurity Measures: Write a site-specific biosecurity plan that can serve as the first line of defense against potential outbreaks. Animal Disease Traceability: Learn about the significance of tracking animal movement and how acquiring a premises identification number (PIN) and using AgView can facilitate this process. Disease Monitoring: Find out how continuous observation and reporting can keep your herd healthy and disease-free.

Getting Started with SPS: The video breaks down the seemingly daunting task of preparing for a foreign animal disease outbreak into manageable steps. With free resources available at www.securepork.org, including templates and instructions, Jill guides producers on developing a customized plan to enhance their farm's defenses.

Expert Insights: Hear from Dr. Pam Zaabel on collaborating with your herd veterinarian to develop and implement your SPS plan effectively.

Takeaway: The Secure Pork Supply initiative is more than a plan; it's a commitment to the resilience of our food supply and the livelihoods within the pork industry. By embracing these proactive measures, we can collectively enhance our preparedness for foreign animal disease outbreaks.