Canadian Wheat Board Turns to ‘Sex Sells’ Mentality with Recent Ad

Jan 22, 2013

Has the CWB Gone Too Far With Its ‘Still on the Fence’ Ad?

It looks like one of those sexists vintage ads that you would have seen in the early 20th Century, but only it’s in the year 2013. The Canadian Wheat Board (CWB), who has been faced with some big changes this year with the monopoly gone and on the whim of the open-market, is looking for new and creative ways to grab farmer’s attention. A new ad featured on its website that says “Still on the Fence?” which portrays an attractive cowgirl with legs exposed straddling a fence post featured under its ‘hot topics’ icon is asking farmers to “choose with confidence” to entice farmers to book some grain with the CWB’s Futures Choice Winter Pool.

I understand that their target audience is for men, but as a woman in the ag-business I am offended by this ad - it’s demeaning to women and it implies that only men are farming in the west these days. But hey, maybe I am overreacting – what are your thoughts? Is the CWB ad offensive?

Video: U.S.-China Trade “Truce” + U.S. Fed Cuts Rates Again

The market was hoping for a US-China trade deal, but we got a trade “truce” for now from the keenly awaited Trump-Xi meeting at the APEC Summit.
China commits to minimum purchase commitments of 12 MMT of U.S. soybeans during the “current season” and a minimum of 25 MMT annually through 2028.
U.S. Treasury Sec Bessent said other Asian countries have agreed to buy additional 19 MMT of US soybean.
Soybean futures trading above $11 now- they normally tend to rally to $12.
As expected, US Fed cuts interest rates by -0.25% again in October to 3.75%–4.00%. No further cuts promised for this year but trade looking out to the Dec FOMC.
The Bank of Canada cut interest rates to 2.25% but raised concern over trade war damage.
Soy meal futures, remarkably, have had 14 consecutive higher close sessions. A bull market in soybeans is a bull market in soy meal!
Cattle futures lower as funds unwind out of cattle for now due to Trump headlines and objective to lower beef prices.
All major stock indices climb to new record highs. It was Mag 7 reporting week, which had mixed results. But we now have the first $5 trillion company in Nvidia!