Farms.com launches new website design

Nov 29, 2017

The site allows users to select news based on geographic location

By Diego Flammini
News Reporter
Farms.com

Farms.com is giving visitors a revamped website that reflects the latest technologies found on many farms.

And farmers won’t have to memorize a different website address, either.

Through the new Farms.com, visitors can still find all of the content they’ve come to expect, as well as some exciting new features.

The homepage has a fresh new look, and is the gateway to more agriculture content and information. With its geo-targeting capabilities, the homepage will alter the content based on a visitor’s location.

The menus have improved, making it easier for visitors to navigate the website. The news and video pages are larger and easier to read, and the website also looks great on mobile devices.

“We’re excited about the new Farms.com website. It looks great, it’s easy to use and has the same great content farmers are accustomed to,” said Nicole Keffer, project manager. “The Farms.com website has a lot of dedicated users and we wanted to provide a new visitor experience for them to enjoy. I’m pleased that the new website gives a better user experience to our loyal users and to all of the new visitors.”

The new design shows Farms.com’s commitment to ensuring farmers have the best news and information possible, on the best platform available.

“Farms.com has become one of the largest, most comprehensive websites for farmers and agribusiness professionals. We continually work to improve the site’s content and technology,” said Joe Dales, vice-president of Farms.com. “It is important to us that we provide farmers the information that will help them make the informed decisions in their operations.”

Video: Evolution of Beef Cattle Farming

The Clear Conversations podcast took to the road for a special episode recorded in Nashville during CattleCon, bringing listeners straight into the heart of the cattle industry. Host Tracy Sellers welcomed rancher Steve Wooten of Beatty Canyon Ranch in Colorado for a wide-ranging discussion that blended family history and sustainability, particularly as it relates to the future of beef production.

Sustainability emerged as a central theme of the conversation, a word that Wooten acknowledges can mean very different things depending on who you ask. For him, sustainability starts with the soil. Healthy soil produces healthy grass, which supports efficient cattle capable of producing year after year with minimal external inputs. It’s an approach that equally considers vegetation, animal efficiency, and long-term profitability.

That philosophy aligned naturally with Wooten’s involvement in the U.S. Roundtable for Sustainable Beef, where he served as a representative for the Colorado Cattlemen’s Association. The roundtable brings together the entire beef supply chain—from producers to retailers—along with universities, NGOs, and allied industries. Its goal is not regulation, Wooten emphasized, but collaboration, shared learning, and continuous improvement.