Farms.com''s Top 10 Machinery Stories of 2023

10) John Deere among the most loved brands

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In June, results from a poll showed a farm equipment manufacturer is viewed as one of the most favored brands in the United States.

John Deere ranked third out of 100 in the 2023 Axios Harris Poll 100 reputation rankings survey and is the only ag company to be on the list.
Grocery chain Costco and clothing company Patagonia round out the top three.

Trader Joe’s, Chick-fil-A, Toyota Motor Corporation, Samsung, Amazon, USAA and Apple help make up the top 10.

Between March 13 and 28, 16,310 Americans were asked to provide their opinions on which two brands “stand out as having the best reputation today and which have the worst,” the poll says.

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