USDA Supports Ice Cream Industry Pledge to Remove Artificial Dyes
U.S. Secretary of Agriculture, Brooke L. Rollins, has shown strong support for the dairy industry’s new move to eliminate artificial food dyes from ice cream products by 2028. This decision, announced by the International Dairy Foods Association (IDFA), reflects a growing interest in offering healthier food choices to consumers.
The announcement was made in a unique way — during an ice cream scoop event held on the steps of the U.S. Department of Agriculture (USDA) Headquarters. Secretary Rollins, along with Health and Human Services Secretary Robert F. Kennedy, Jr. and Food and Drug Administrator Dr. Marty Makary, joined hands with the dairy community for this important occasion.
The IDFA’s pledge is voluntary and proactive, showing the industry’s commitment to food safety and public health. The targeted dyes include Red 3, Red 40, Green 3, Blue 1, Blue 2, Yellow 5, and Yellow 6, which will be phased out from ice cream and frozen dairy products over the next few years.
This action supports both consumers who prefer natural ingredients and dairy farmers who want to maintain trust in their products. Secretary Rollins appreciated the efforts of dairy leaders and encouraged others to follow this positive example.
Such a step highlights how the dairy industry is taking responsibility without waiting for government mandates. By choosing to act now, producers are helping to improve food quality and consumer confidence.
The USDA, alongside other health leaders, continues to back efforts that benefit both agriculture and public health. This pledge marks another move toward safer, healthier food options in America.