USDA finalizes strict "Product of USA" meat labeling rule

Mar 18, 2024

By Farms.com

The USDA has issued a final rule on "Product of USA" labeling, setting a new standard for meat products in the United States. By January 1, 2026, only meat from animals that have been born, raised, harvested, and processed within the U.S. will qualify for this designation. This rule aims to clear up consumer confusion about the origin of their meat, ensuring that labels accurately reflect the meat's journey from farm to table.

Meatpackers, while not obliged to label their products as "Product of USA," must now provide evidence if they choose to use this or similar claims. This rule is designed to boost consumer trust but does not apply to meat exports, which will continue to adhere to destination country labeling regulations.

The regulation raises concerns about the future of U.S. trade relationships, especially with Canada and Mexico. The NPPC has warned of possible disputes under international agreements like the WTO and USMCA, fearing impacts on the agricultural sector and exports.

As the USDA enforces this rule to enhance label transparency, the meat industry and trade partners are preparing for potential shifts in supply chains and market dynamics. This rule signifies a significant step towards consumer clarity but navigates complex international trade waters.

Video: Season 7, Episode 1: Managing Risk and Seeing Opportunities in U.S. Pork Production

Today’s episode features three guests discussing the similarities and differences between pork production in the United States and Brazil, along with strategies for managing risk in today’s industry while recognizing and acting on opportunities. First, Dr. Anne Caroline de Lara, executive manager of live pig production at Seara Alimentos, a JBS company in Brazil, is joined by Dr. Matthew Turner, head of operations for JBS Live Pork. Together, they discuss how labor, climate and ventilation challenges vary between Brazil and the United States, while underscoring their shared commitment to raising healthy pigs. They also point to lessons producers in both countries can take from one another’s systems and on-farm experiences. Then, Brady Reicks, risk manager at Reicks View Farms, shares his perspective on risk management, drawing from his background in markets and his transition into farming. He discusses how protecting margins varies by operation and offers practical approaches producers can use to make marketing and business decisions with greater confidence rather than hesitation.

Both conversations were recorded at recent industry events focused on swine livability, including the International Conference on Pig Livability and Iowa Swine Day.