CAN: Worker shortage puts spotlight on creative hiring

It’s no secret that workers are in short supply in horticulture. Despite having posted strong growth in recent years, Canadian agriculture often struggles to match people with positions.

 

Why is it so hard to hire good folks? Start with the fact that the agriculture industry can be highly seasonal in its need for workers. Add to it that most agriculture jobs are in rural areas, while most Canadians live in cities. 

 

 

The great opportunities and good wages need to be promoted.

 

Recruiting for agriculture today requires a different way of thinking. Some Canadian producers will need to start targeting workers who are only interested in working part of the year or partnering with employers who have offsetting seasonal patterns. The great opportunities and good wages to be found in agriculture need to be promoted.

 

Canadian Agricultural Human Resources Council (CAHRC) advises that immigrants, young Canadians, women and Indigenous people offer a viable solution to this challenge and bring fresh perspectives and new experiences to the workforce. This is particularly relevant when kids who have grown up on the farm choose a career path that doesn’t include working on the farm. Recruiting people who don’t have farming experience can be an asset, and less limiting.

Video: 2026 AFSC Women in Ag Winner | Beth Cash, The Promoter

Beth Cash has championed women in agriculture through entrepreneurship, economic development and community leadership in southeastern Alberta. Her work continues to amplify women’s voices across the industry.

The Promoter champions agriculture by expanding practical knowledge and skills in key areas, using their own experiences to empower Albertans from diverse backgrounds. By raising awareness and facilitating learning opportunities to address barriers women face in the industry, they go above and beyond to engage a wide audience and advocate for women in agriculture.