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CANADIAN BEEF RESEARCH & TECHNOLOGY TRANSFER STRATEGY

The Five-Year Canadian Beef Research and Technology Transfer Strategy provides a framework for achieving national coordination of beef research priorities, funding and technology transfer efforts. 

It identifies key research and technology transfer priorities to maximize benefits obtained from investments in beef research and extension. It directly supports the industry’s 10-year goals and improved productivity in a sustainable manner with targeted outcomes.  

The Strategy was developed for and by a broad range of producers, researchers, extension specialists, government, funding agencies and other industry stakeholders. Led by the Beef Cattle Research Council, input was gathered through various means including direct stakeholder consultation, an online survey and several online workshops. 

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How Checkoff Dollars Help NCBA Grow Demand

Video: How Checkoff Dollars Help NCBA Grow Demand

One key way the beef industry stimulates demand is through the work of the Beef Checkoff. The one dollar per head checkoff is divided among many great contractors who implement programs in areas like research, promotion, and consumer information.