As the Certified Angus Beef (CAB) brand celebrates its historic milestone this year of moving one billion pounds of product, Farm Director Ron Hays spoke with CAB’s Kara Lee, production brand manager, about their recent successes.
“It’s truly a testament to our licensed partners and food service and retail and international, all across the globe,” Lee said, “and also a real testament to the cattle producers across the country who have truly stepped up to the plate, to supply that high-quality beef demand that that billion pounds requires.”
It takes approximately 80,000 head of qualifying cattle a week to meet that kind of demand, according to Lee. She says that doesn’t just happen overnight.
“The decisions that farmers and ranchers are making today in their cow herd,” Lee insists, “are ultimately going to impact the beef that we see coming through the line within the next one to two years.”
Lee declares that hard work and constantly evolving production methods have enabled cattlemen to produce better quality herds than ever before. They are doing it more efficiently, too, helping to source and supply the demand for high-quality beef. And while quality beef will never be able to compete in terms of price with choice products, she says, strong demand will continue to be driven if consumer expectations are met.
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