Corteva Agriscience Announces Trusource™ Wheat, a High Fiber Durum, and New Ingredients Category to Better Meet Needs of Consumers and Food Industry

Jul 17, 2024

Corteva Agriscience today announced its new brand, Trusource™ wheat, a high fiber durum that can help meet consumers’ needs for increased dietary fiber through use in high-volume foods such as pasta. Trusource wheat will be available to food companies to trial in product development and evaluation in late 2024, with North American commercialization plans for farmers to be announced in the coming years.

Fiber is the most under-consumed macronutrient and there is a direct correlation between low fiber and chronic inflammation, leading to many human health issues.1

“We have used traditional breeding techniques to enable the taste and texture of Trusource wheat to better match the traditional sensory experience consumers want in pasta and baked goods while increasing their fiber intake with high fiber Trusource wheat,” said Michael Reimer, Innovation Manager – Value-Added Ingredients, Corteva Agriscience.

Trusource wheat is an exciting addition to the new Value-Added Ingredients category from Corteva, which includes existing high stability Omega-9 Canola Oil and Plenish® high oleic soybean oil as well as a robust innovation pipeline. High stability oils are readily available through most major oil producers. Produced from Corteva seeds, these innovative food ingredients deliver the great taste and improved nutrition consumers demand, and are easily integrated into food industry applications.

“Consumers are increasingly asking for improved ingredients, and agriculture innovation is helping the food industry meet that demand,” said Tyler Groeneveld, North American Director – Value-Added Ingredients, Corteva Agriscience. “This collaboration adds value for our farmers, the food industry and, ultimately, the consumer.”

Crops for Value-Added Ingredients are grown under an identity preservation (IP) system, supporting traceability and sustainability programs, and carry the strong agronomic traits farmers seek.

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Video: Independent Seed, National Impact | On The Brink: Episode 9

A survey of 200 independent seed businesses reveals what Canada's seed sector actually contributes — and what it stands to lose.

On the Brink, Justin Funk, a third-generation agri-marketer, shares the findings of a national survey conducted in early 2026. The numbers reframe the conversation: independent seed companies in Canada represent upwards of $1.7 billion in dedicated seed infrastructure, approximately 3,000 full-time equivalent jobs in rural communities, and an estimated $20 million in annual community contributions. And roughly 90% of Canada's cereals, pulses, and other small pollinated crops flow through them.

The survey also asked how dependent these businesses are on public plant breeding to survive. The answer was unambiguous. For policymakers evaluating the future of publicly funded breeding programs, Funk argues the economic case for this sector and the case for public plant breeding are the same argument.

On the Brink is a cross-country video series exploring the future of plant breeding in Canada. Each episode features voices from across the industry in an open, ongoing conversation about innovation and long-term investment in Canadian agriculture.