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Loftness Announces New Integrated Marketing Manager

Loftness Specialized Equipment announces the appointment of Ashley Lathrum to the position of Integrated Marketing Manager. This addition to the team reflects Loftness' focus on further developing its brand presence and supporting growth within the agricultural and vegetation management equipment markets.

Ashley brings significant B2B marketing experience within the manufacturing sector, most recently as Director of Marketing for Cemen Tech. In that role, she oversaw the company’s global marketing strategy and its execution across all segments. Her prior experience includes 10 years at John Deere Power Systems, where she led integrated marketing campaigns, established new digital platforms, and significantly increased media placements.

In her new role at Loftness, Ashley will be responsible for developing and executing marketing strategies focused on increasing dealer participation and end-user adoption. Her core duties involve market analysis, dealer support and resource development, trade show and event management, sales team collaboration, creation of dealer-centric promotions, and leadership of new product launches. She will also oversee Loftness' digital presence and analyze marketing performance to maximize return on investment.

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US “Flash Drought” Worst in 133-160 Years + Disease taking a Bite out of US 2025 Corn/Soybean Crops

Video: US “Flash Drought” Worst in 133-160 Years + Disease taking a Bite out of US 2025 Corn/Soybean Crops


A dry August and a “flash drought” in the ECB (Eastern Corn Belt) the driest top 10 to 15 years in 150 to 160 years (Ohio the driest in 133 years) plus disease is taking a bite out of the 2025 U.S. corn and soybean crops.
It's going to be an early harvest. This could be the start of the 89-year drought cycle that may have been delayed until 2026 as La Nina maybe returning.
The USDA September crop report is all about record corn ears and record soybean counts but the October USDA crop report will be about pod and ear weights.
Stats Canada reported higher forecasts for the 2025 Canadian Prairies all wheat and canola crops vs. last year based on satellite imagery but are they overestimating production?
The 2025 Great ON Yield Tour and Quebec crop tours are projecting corn and soybean crops below the 10-year average.
China's Vice Commerce Ministry Li Chenggang visits Washington this week as we continue to connect the dots is a positive sign towards a China/U.S. trade deal. But will U.S. farmers have a winter without China as they buy more soybeans from Uruguay/Argentina? U.S. Northern Plain soybean farmers are seeing red with flat prices at $8.97/bu!
U.S. corn exports on record pace up 99% vs. last year.
Fund short covering continues in corn futures bottom is in!