Loftness Announces New Integrated Marketing Manager

Apr 24, 2025

Loftness Specialized Equipment announces the appointment of Ashley Lathrum to the position of Integrated Marketing Manager. This addition to the team reflects Loftness' focus on further developing its brand presence and supporting growth within the agricultural and vegetation management equipment markets.

Ashley brings significant B2B marketing experience within the manufacturing sector, most recently as Director of Marketing for Cemen Tech. In that role, she oversaw the company’s global marketing strategy and its execution across all segments. Her prior experience includes 10 years at John Deere Power Systems, where she led integrated marketing campaigns, established new digital platforms, and significantly increased media placements.

In her new role at Loftness, Ashley will be responsible for developing and executing marketing strategies focused on increasing dealer participation and end-user adoption. Her core duties involve market analysis, dealer support and resource development, trade show and event management, sales team collaboration, creation of dealer-centric promotions, and leadership of new product launches. She will also oversee Loftness' digital presence and analyze marketing performance to maximize return on investment.

Click here to see more...

Video: Our Own On-Farm Research Is the Best Source - Managing White Mold in Northeast Nebraska

If you assumed Nebraska was too hot and dry for white mold to be a problem in soybeans, think again.

This week we're featuring Galen Samuelson, a farmer and dealer from Wakefield, Nebraska, who knows all too well how devastating white mold can be.

"We don't have it consistently every year, but with our temperature and humidity, it can hurt us quite bad," Samuelson says. Looking for alternatives, he explains, "What I like about Heads Up is that it's non-harmful to the beneficial fungal colonies in the soil." Galen has been using Heads Up for several years now, after first hearing about it through a small ad in a regional newspaper. Watch below to hear about his journey.

When asked to write about Samuelson Seed, Galen said the following:

"Samuelson Seed is a 4th-generation, family-based company. It started with my grandfather, and I'm now starting to pass the torch to my son, Caleb."

"In the early 1990s, I started working with a company whose focus was on plant and soil health before those benefits were widely known. I've continued to keep plant and soil health the main focus in our farming operation decisions."