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FIVE MANAGEMENT TIPS TO MAKE A BIG IMPACT IN SMALL HERDS

There are many producers with small herds across Canada. In fact, in 2021 31% of farms with cattle reported having 32 head or less and 22% have between 33 and 72. But what specifically defines a “small herd?”

A small herd likely means something different depending on the region, available resources and how producers choose to define their operation. Commonalities across most small herds include being family-owned and operated with fewer than 30 head of cattle, no employees on the farm or limited part-time help with the bulk of income coming from off-farm employment. A small herd may be a well-established operation or perhaps a new venture beginning to build the herd.

Being a smaller operator can pose challenges when managing a beef herd. Time is often limited and, as with most operations, the purse strings can be tight. Because of this, getting the most bang for your buck is important.

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Inside Pork’s Consumer Comeback Plan | WPX 2025 with Brian Earnest

Video: Inside Pork’s Consumer Comeback Plan | WPX 2025 with Brian Earnest

At the 2025 World Pork Expo, Brian Earnest, Lead Economist for Animal Protein, spoke with Rachel Fishback about the growing opportunity for U.S. pork to reconnect with consumers.

He emphasized the need to refocus on taste, convenience, and consumer preference, noting that pork has fallen behind beef and chicken in domestic demand. With campaigns like “Taste What Pork Can Do,” the industry has a real shot at reshaping perceptions and boosting consumption at home.
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