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GRIP roundtable: a team sport for livestock innovation

Our recent Getting Research Into Practice (GRIP) roundtable highlighted a simple but powerful truth: GRIP is a team sport. With diverse perspectives from agribusiness, livestock sector associations, researchers, government, and producers, the event emphasized that innovation thrives on collaboration.

A recurring theme was the importance of trust—an essential foundation for producer adoption of new practices or technologies. Trust takes time to build, but it’s critical for success. The roundtable also underscored the need for alignment among team members, ensuring everyone plays the same game and shares a clear vision of what "winning" means.

GRIP is not a one-off event; it happens at every stage of the livestock innovation cycle. Everyone—whether in research, policy, or production—has a role to play in turning innovation into impactful practice. Together, we create a winning team for Ontario’s livestock sector.

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Legacies of the Land - Episode 3 - Matthews Land & Cattle

Video: Legacies of the Land - Episode 3 - Matthews Land & Cattle

"Everything I am with what I do today is because of him… It's what America is built on." — Blake Matthews.

Watch 4 generations of Idaho farming in AGCO's #LandLegacies series.

Out West in Oakley, Idaho, the Matthews family has spent four generations learning from the land — and from each other. In this episode of Legacies of the Land, Blake Matthews shares what it takes to farm at scale, weather what nature throws your way, and honor the people whose work made today possible.