GRIP roundtable: a team sport for livestock innovation

Jan 14, 2025

Our recent Getting Research Into Practice (GRIP) roundtable highlighted a simple but powerful truth: GRIP is a team sport. With diverse perspectives from agribusiness, livestock sector associations, researchers, government, and producers, the event emphasized that innovation thrives on collaboration.

A recurring theme was the importance of trust—an essential foundation for producer adoption of new practices or technologies. Trust takes time to build, but it’s critical for success. The roundtable also underscored the need for alignment among team members, ensuring everyone plays the same game and shares a clear vision of what "winning" means.

GRIP is not a one-off event; it happens at every stage of the livestock innovation cycle. Everyone—whether in research, policy, or production—has a role to play in turning innovation into impactful practice. Together, we create a winning team for Ontario’s livestock sector.

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Video: How Aurora Pharmaceutical Became a Leader in Animal Health

Dr. Michael Strobel, Founder and CEO of Aurora Pharmaceutical, discusses the company's remarkable journey from a veterinarian-led startup to a leading developer and manufacturer of animal health solutions.

In this exclusive interview, Dr. Strobel shares how Aurora Pharmaceutical was built around a simple but powerful mission: putting customers, producers, veterinarians, pet owners, and patients first. Learn how the company has grown by focusing on high-quality, science-backed, and cost-effective solutions for livestock, companion animals, and human health markets.

Discover how Aurora's commitment to innovation, affordability, and customer service continues to drive its expansion across swine, cattle, poultry, equine, companion animal, and human health sectors. Dr. Strobel also discusses the importance of understanding real-world challenges facing producers and veterinarians and how Aurora develops practical solutions that improve animal health while supporting producer profitability. Aurora's veterinarian-founded approach, commitment to American manufacturing, and focus on delivering value have helped establish the company as a trusted partner throughout the animal health industry.