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Jennifer Daniels, 2023 Pork Producer of the Year

Meeting Jennifer Daniels for the first time, it’s her lucky pig earrings that initially stand out.

“The earrings were gifts to me from a couple of girls who I call my grandchildren,” says Daniels, noting that the girls are actually no kin to her. “They knew how much I love pigs, and I am happy that the earrings are the first thing people see when they meet me.”

But the earrings are not the most enduring thing people remember about the NC Pork Council’s 2023 Outstanding Pork Producer of the Year. It’s her infectious enthusiasm that stands out regarding all aspects of her life, including her outstanding contributions to the pork industry.

Just understand her priorities. Faith. Family. Farm.

Receive an email from Daniels, and it will conclude with a passage of scripture. Her favorite is Matthew 5:16, “Let your light so shine before men, that they may see your good works, and glorify your Father which is in heaven.”

Daniels is fully committed to the Union Grove Baptist Church in Salemburg, where she wears many hats. In fact, she wears most of them, serving as music director, worship leader, women’s group leader and Sunday School teacher.

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How to Capture the $80 Million Ground Pork Opportunity | 2026 Retail Trends

Video: How to Capture the $80 Million Ground Pork Opportunity | 2026 Retail Trends

Meat is having a moment, and ground pork is perfectly positioned to help you capture new category growth.

In this business intelligence deep-dive, National Pork Board experts Bailey Morrell and Rick Smith break down the latest consumer behaviors, retail trends, and an $80 million incremental retail opportunity in ground pork.

Watch to learn how expanding your ground pork offerings, utilizing proper fat-lean ratio labeling, and building a dedicated "grinds set" can attract Gen Z and Millennial shoppers while driving "center of the plate" profitability.

we cover:

• Insights from the 2026 Power of Meat presentation.

• Why ground pork is the "gateway meat" for younger, high-value shoppers.

• How adding just two new ground pork SKUs can drive incremental sales.

• Actionable merchandising strategies, including the right fat-lean ratios for specific recipes.