It’s not your grandfather’s business anymore. The beef industry has evolved dramatically from what it was, even just 20 years ago, and it’s likely to continue evolving. Dr. Clay Mathis of the King Ranch Institute for Ranch Management says with all the technology available today, producers are able to breed the highest performing cattle ever to make the best possible product for consumers. He told Radio Oklahoma Ag Network Farm Director Ron Hays, that these new technological capabilities, are a real game changer for the industry.
“A manager’s challenge is, ‘How do I look at all the technologies available that are in front of me; figure out what I can utilize; and have a positive return on investment?’ and implement that,” he said. “That means we’re going to have to spend a lot of time really digging into these technologies when we use them.”
In addition to incorporating the right technologies into your operation, he says it is vitally important to manage all your costs and expenditures as tightly as possible, too. Keep in mind, though, no two ranches are the same and neither are the goals of each individual rancher.
“When you put all those pieces together, that’s where we get the highest efficiency and the most profit,” Mathis concluded. “But there is no silver bullet. There is a different solution for every single ranch, and we can’t forget that.”
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