Marketing Considerations for Value-Added Dairy Foods

 

Hand in hand with making a quality product, marketing is the foundation for a successful business. What people want changes over time and it’s important to stay current with consumer trends. Product pricing strategies can be used to achieve different marketing goals and to appeal to consumer perceptions.

 

 

Promotion is everything that is done to make your product and business known to your target consumer markets. Promotion goes beyond just advertising. Promotion must create and convey a consistent image across all promotional activities and communication channels. Consumers make decisions and develop perceptions using label claims. Make sure you are legally allowed to use any certification logos or make product claims on your packaging labels and marketing materials before using them.

 

While it’s easy to focus solely on what’s needed for product processing, don’t forget to take stock of the people, facilities, equipment, and supplies needed for successful marketing. Remember, your marketing activities should drive you toward achieving your overall business goals. 

Video: Precision Planting DuraWear

Struggling with inconsistent planting depth from row to row? The new DuraWear Depth Handle from Precision Planting is designed to eliminate depth variability and make accurate calibration easier than ever.

In this video, Precision Planting’s Mike Schlitt walks through how the Dura Aware system helps growers achieve consistent, repeatable planting depth—without relying on guesswork or constantly checking T-handle positions.

What You’ll Learn:

— Why row-to-row depth variation impacts emergence and yield
— How the DuraWear Depth Handle allows micro-adjustments on each row
— How the system keeps every row in the same notch setting, even after calibration
— And more!

Whether you're dialing in your planter for spring or upgrading your setup for more precise depth control, the DuraWear Depth Handle gives you clarity, confidence, and consistency.