Marketing Considerations for Value-Added Dairy Foods

 

Hand in hand with making a quality product, marketing is the foundation for a successful business. What people want changes over time and it’s important to stay current with consumer trends. Product pricing strategies can be used to achieve different marketing goals and to appeal to consumer perceptions.

 

 

Promotion is everything that is done to make your product and business known to your target consumer markets. Promotion goes beyond just advertising. Promotion must create and convey a consistent image across all promotional activities and communication channels. Consumers make decisions and develop perceptions using label claims. Make sure you are legally allowed to use any certification logos or make product claims on your packaging labels and marketing materials before using them.

 

While it’s easy to focus solely on what’s needed for product processing, don’t forget to take stock of the people, facilities, equipment, and supplies needed for successful marketing. Remember, your marketing activities should drive you toward achieving your overall business goals. 

Video: Soil Compaction Is Robbing Our Hay Yield—Here’s the Fix

We are a high volume , heavy traffic hay operation. A typical field might see the mowers 3 times a year, tedders 6-8 times a year, balers, rakes, semis, sprayers and tons of other equipment. We have increased our focus on stand longevity and part of this is reducing compaction without ripping out existing acres. The Ranchworx pasture aerator is exactly the tool for this and we are excited to add it to our arsenal.