Marketing Considerations for Value-Added Dairy Foods

 

Hand in hand with making a quality product, marketing is the foundation for a successful business. What people want changes over time and it’s important to stay current with consumer trends. Product pricing strategies can be used to achieve different marketing goals and to appeal to consumer perceptions.

 

 

Promotion is everything that is done to make your product and business known to your target consumer markets. Promotion goes beyond just advertising. Promotion must create and convey a consistent image across all promotional activities and communication channels. Consumers make decisions and develop perceptions using label claims. Make sure you are legally allowed to use any certification logos or make product claims on your packaging labels and marketing materials before using them.

 

While it’s easy to focus solely on what’s needed for product processing, don’t forget to take stock of the people, facilities, equipment, and supplies needed for successful marketing. Remember, your marketing activities should drive you toward achieving your overall business goals. 

Video: Veteran Farmers: A Legacy of Service in Rural America

Veterans Day is a time to honor the men and women who have selflessly protected our freedoms and values. And for some, the transition from military service to civilian life brings them back to the farm.

At Farm Bureau, we believe it’s important to not only celebrate veterans but also those who continue to make a difference in agriculture and their community. We've partnered with Farm Credit to establish the Veteran Farmer Award of Excellence to shine a light on those who have continued to go above and beyond to serve their communities.

This year, we recognize retired Colonel Joe Ricker as the inaugural Veteran Farmer Award of Excellence winner. Joe served over 30 years in the Army before retiring from the Pentagon and completing tours in both Iraq and Afghanistan. Since leaving the Army, his commitment to excellence in farming and enriching the lives of veterans has blossomed in a myriad of ways in both his local community of Wilkinson, Indiana, and across the country. Joe grows apples and raises bees on his farm in Indiana. Joe founded “Veterans IN Farming,” an organization, now with more than 1,100 members, dedicated to providing veterans in Indiana with the tools and training to succeed in agriculture.

The American Farm Bureau Federation is an independent, non-governmental, voluntary organization, comprised of and directed by farm and ranch families who engage in all types of food, fuel and fiber production.