Political Leaders Must Prioritize Trade And Strengthen Canada’s Global Standing In The 45th General Election Campaign

As Canada heads into the 45th General Election, Pulse Canada is calling on all political parties to put trade front and centre. Canada’s position as a trusted global trading partner must be a priority.

Trade is the lifeblood of Canada’s economy, particularly in agriculture, where over 85% of pulse production is exported each year. To ensure a prosperous future for Canadian farmers, processors, and exporters, Canada needs stable, diversified, and rules-based international markets.

“Canada cannot afford to rely on empty rhetoric,” said Pulse Canada Chair Terry Youzwa. “It’s time for real diplomacy to eliminate trade barriers. Our future depends on leaders who are ready to champion a bold, proactive trade agenda.”

With a shifting and increasingly unpredictable global trade environment, Canada’s future depends on cultivating strong, reliable markets—both within North America and beyond. China, for example, imports on average over $700 million worth of Canadian yellow peas each year. Recent trade disputes—including new tariffs on peas, canola, meat, and seafood—highlight the urgent need for a diplomatic solution.