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PRRSV 144 L1C: A Rapid Response to a National Crisis

Pipestone Research, in partnership with Boehringer Ingelheim Animal Health USA Inc., did rapid response research to bring science-based answers to managing the emergence of PRRSV 144. Based on field observations from both producers and practitioners, the Pipestone Research team was hearing comments such as, “This is the worst strain of PRRSV ever,” “Vaccines don’t work anymore”, and “Biosecurity protocols are ineffective,”. This panic encouraged the team to use science to get answers to these concerns.

Source : umn.edu

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How to Capture the $80 Million Ground Pork Opportunity | 2026 Retail Trends

Video: How to Capture the $80 Million Ground Pork Opportunity | 2026 Retail Trends

Meat is having a moment, and ground pork is perfectly positioned to help you capture new category growth.

In this business intelligence deep-dive, National Pork Board experts Bailey Morrell and Rick Smith break down the latest consumer behaviors, retail trends, and an $80 million incremental retail opportunity in ground pork.

Watch to learn how expanding your ground pork offerings, utilizing proper fat-lean ratio labeling, and building a dedicated "grinds set" can attract Gen Z and Millennial shoppers while driving "center of the plate" profitability.

we cover:

• Insights from the 2026 Power of Meat presentation.

• Why ground pork is the "gateway meat" for younger, high-value shoppers.

• How adding just two new ground pork SKUs can drive incremental sales.

• Actionable merchandising strategies, including the right fat-lean ratios for specific recipes.