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RDAR Rising to the Challenge - HPAIV

RDAR is actively rising to the challenge posed by the emergence of highly pathogenic avian influenza virus (HPAIV), taking a leadership role in driving the conversation and supporting critical research gaps. We are funding projects that aim to develop effective diagnostic tools and generate practical knowledge about H5N1 transmission risk factors. This research is essential to help support biosecurity measures to prevent outbreaks, but also for understanding the broader implications of the virus, as H5N1 is no longer solely a concern for the poultry industry.

RDAR-funded research is investigating the potential transmission of HPAIV through migratory bird contamination of water and the environment. RDAR-funded research will also determine if H5N1 has already been introduced into Alberta's dairy or swine populations. By uncovering transmission pathways, the goal is to develop targeted strategies to prevent future outbreaks, protecting both animal and human health.

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Genomic Technologies and Public Trust - Dr. Ellen Goddard

Video: Genomic Technologies and Public Trust - Dr. Ellen Goddard


In this episode of The Swine it Podcast Show Canada, Dr. Ellen Goddard, Professor Emerita at the University of Alberta, discusses public acceptance of genomic technologies in pork production. She explains why disease resistance is viewed positively, how labeling affects trust, why farmers remain highly credible messengers, and how communication can shape consumer confidence around gene editing. Listen now on all major platforms!

"Not providing information is a choice that can affect long-term public trust."

Meet the guest: Dr. Ellen Goddard / ellen-goddard-11541138 is Professor Emerita at the University of Alberta and an agricultural economist. Her work focuses on consumer behavior, trust, livestock sectors, and public attitudes toward food technologies. She also specializes in economic modeling for pork, beef, and dairy systems. Learn more from Dr. Ellen Goddard on the Swine in Canada Podcast Show, available on all major platforms.