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Several Factors Drive Positive Hog Market, Ever.Ag Says

Several factors are driving the positive outlook in the hog market, according to Bill Polovin and Dave Delaney of Ever.Ag.

“The summer months have been fueled by what I’m going to call managed money,” Polovin says. “We’ve had some good fundamental strength, but I would say the futures are in front of that fundamental market right now.”

He notes August trading up over $107, a cut out market possibly north of $114, and a cash market that gets $108 to $109 weighted average.

“We’re starting to see the managed money assert themselves in a very positive manner for our futures market,” Polovin adds. “That’s obviously adding good possibilities for our producers.

Supply and Demand
Delaney says the supply and cash market look good, but the demand side needs to get better still. He sees supply remaining steady with not a lot of expansion or people exiting the industry, which he attributes to better health.

“I think the productivity that we see in these sows, we have not hit the peak in potential,” he says. “If we get a clear runway and a healthy industry, we could make a lot of pigs.”

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Genomic Technologies and Public Trust - Dr. Ellen Goddard

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In this episode of The Swine it Podcast Show Canada, Dr. Ellen Goddard, Professor Emerita at the University of Alberta, discusses public acceptance of genomic technologies in pork production. She explains why disease resistance is viewed positively, how labeling affects trust, why farmers remain highly credible messengers, and how communication can shape consumer confidence around gene editing. Listen now on all major platforms!

"Not providing information is a choice that can affect long-term public trust."

Meet the guest: Dr. Ellen Goddard / ellen-goddard-11541138 is Professor Emerita at the University of Alberta and an agricultural economist. Her work focuses on consumer behavior, trust, livestock sectors, and public attitudes toward food technologies. She also specializes in economic modeling for pork, beef, and dairy systems. Learn more from Dr. Ellen Goddard on the Swine in Canada Podcast Show, available on all major platforms.