To our farmer-members: 2020 Reflections, 2021 Opportunities and Future Plans

Mar 30, 2021

BURLINGTON, ON – On March 25, 2021, Chicken Farmers of Ontario (CFO) hosted our Virtual Annual General Meeting (AGM) – the virtual platform being one of the ways we continue to work differently during the COVID-19 pandemic.

With over 300 of our farmer-members, allied industry and government partners participating in the virtual meeting, the AGM was an excellent way to learn about and discuss opportunities, issues, and future plans for the Ontario chicken industry.

The meeting themes, Responsible, Resilient, Recover, and Deliver and Transform, demonstrate how CFO is working with farmers and industry to continue to understand and manage COVID-19’s challenges and impacts and how the resiliency of our supply management business model continues to prove effective and successful.

Source : CFO

Video: Evolution of Beef Cattle Farming

The Clear Conversations podcast took to the road for a special episode recorded in Nashville during CattleCon, bringing listeners straight into the heart of the cattle industry. Host Tracy Sellers welcomed rancher Steve Wooten of Beatty Canyon Ranch in Colorado for a wide-ranging discussion that blended family history and sustainability, particularly as it relates to the future of beef production.

Sustainability emerged as a central theme of the conversation, a word that Wooten acknowledges can mean very different things depending on who you ask. For him, sustainability starts with the soil. Healthy soil produces healthy grass, which supports efficient cattle capable of producing year after year with minimal external inputs. It’s an approach that equally considers vegetation, animal efficiency, and long-term profitability.

That philosophy aligned naturally with Wooten’s involvement in the U.S. Roundtable for Sustainable Beef, where he served as a representative for the Colorado Cattlemen’s Association. The roundtable brings together the entire beef supply chain—from producers to retailers—along with universities, NGOs, and allied industries. Its goal is not regulation, Wooten emphasized, but collaboration, shared learning, and continuous improvement.